US Families Go Digital - somersault

US Families Go Digital

Warc (@WarcEditors) reports on a new Cisco (@Cisco_Mobility) study that says US families are engaging in an increasingly diverse range of digital activities, and are using more wireless devices than ever before.

· The most popular digital pastimes among the respondents are browsing the Web and accessing email, logging a total uptake of 92%.

· Regularly downloading music and video score 67%; consumers are turning to user-generated content platforms like YouTube, video-on-demand services, and properties such as iTunes.

· Two-thirds of respondents often use a tablet or smartphone via their wireless network at home.

· Devices connected to in-home WiFi: game consoles (66%), smartphones (41%), and wireless printers (36%).

· 62% of adults use the Internet in this way on a daily basis; 71% do so between 5-7 days a week.

· Based on parents’ estimates, 46% of children log on to the Web in the same fashion every day, and 54% participate in this activity at least 5 days per week.

Consumers are now embracing a wireless connected lifestyle for the entire family.

Read this in full.

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