Do you have Writer’s Block? Consult this Infographic to break through. ☺
Click for a larger version.
By the way, today is the National Day of Listening (@StoryCorps).
As millions of Americans have turned away from mainline churches in the past few decades, megachurches — large congregations that emphasize casual style over ritual and doctrine — have seen huge growth in membership and budgets. The above Infographic by GOOD (@GOOD) and Column Five (@columnfive) depicts a glimpse of the wide world of American megachurches.
View the Infographic in OpenZoom viewer.
In the article “Megachurches: When Will The Bubble Burst?” on Huffington Post Religion (@HuffPostRelig), Sky Jethani (@skye_jethani) analyzes the above data.
Buried in the positive stats about megachurches may be signs of challenges ahead. Could a bubble be forming? And when it finally bursts will the mega-model be abandoned or severely reengineered? Are we seeing the maturation of the megachurch movement into a sustainable and long-term model for the American church? Or, like Wile E. Coyote, is the ground going to suddenly disappear under its feet?
On SocialTimes (@SocialTimes), Megan O'Neill (@maoneill) says, “Word-of-mouth marketing is one of the most effective kinds of marketing when it comes to influencing purchase decisions.” The following Infographic from WOMMA (@WOMMA) and Column Five Media (@columnfive) takes a look at just how important and effective word of mouth marketing is, online and off.
Let Somersault (@smrsault) help you engage your consumers so they mention your brand often in their social networks – online and offline.
Infographic by Pulpmedia Online Marketing
The Infographic below is from the report, Publishing in the Digital Era (pdf), by Bain & Company (@BainAlerts). From the introduction:
The written word — incised in clay, inked with a quill, printed on presses or transmitted as electronic bits in email — has always been at the heart of capturing and disseminating human knowledge.
Now it’s moving to dedicated e-readers, multipurpose tablets, and other digital devices that could be in the hands of 15% to 20% of the developed world’s population by 2015.
This new format will trigger a profound change in the publishing ecosystem and spark new trends in content creation itself....
Whatever the sector, the emergence of new reading devices suggests an interesting evolution in writing itself. Creating long-term value will not come from simply reformatting print content into digital words. Rather, the greatest opportunity lies in experimenting with such new formats as nonlinear, hybrid, interactive and social content, electronic modes that add motion, sound, and direct reader interactions through technologies [discussed in the report].
Read this report in full (pdf).
The above Infographic is by Visual Loop (@visualoop).
This Nielsen (@NielsenWire) Infographic is a social, local, mobile (SoLoMo) look at the most valuable digital consumers.
· 46% of US consumers are influenced by standard Web ads on social media sites
· 51% are influenced by standard Web ads on social media sties that show which of your friends liked or followed the advertised brand
· 48% are influenced by Web ads on social media sites that appear as a newsfeed update
View full Infographic with footnotes (pdf).
Here’s a chart by Social Commerce Today (@marsattacks) describing how some companies are using SoLoMo:
According to a new survey of social consumers, marketers who create highly sharable online content – video, audio, and photos consumers want to share with friends and colleagues – significantly boost their brand’s online presence and are more likely to increase sales.
The Science of Sharing study, conducted by M Booth (@MBoothPR) and Beyond (@beyond), two communications agencies in the Next Fifteen (@Next_Fifteen) global network, examined US consumer engagement with products online across a dozen brand categories. According to the data:
· more than half of consumers (53%) say they interact with brands on Facebook
· 4 in 10 (42%) have written a product review online
· a third (33%) have written an online post about a product.
· 1 in 5 consumers are “high sharers” and are 3 times more likely to make a product recommendation online. They tend to be younger, brand loyal, own multiple Internet devices and are conducting online research that requires minimal emotional or monetary investment.
· “Low sharers” tend to be older, put a premium on quality, are less brand loyal, and are researching products online that cost more and involve more consideration.
When it comes to influencing consumer decision making, search is the most powerful online gateway (seo is a vital marketing element) followed by digital word of mouth and recommendations made by friends and family. The most common products that people recommend online are from the beauty, electronics, fashion, and music categories.
Read the news release in full.
Read the whitepaper (pdf).
See the Infographic (pdf).
See the Infographic (gif).
See the SlideShare presentation.
Let Somersault (@smrsault) help you reach your brand’s digital consumer.
Above Infographic by Schools.com (@schoolsEDU)
Also see our previous blogpost, “College Students Use eReaders More, But Still Like Print.”
On Search Engine Watch (@sewatch), Ryan Woolley (@RyanWoolley) explains the above SEO Tactics chart (available in print) in a 4-part series, covering
· External Influences (Off-site Optimization)
For example, Woolley writes about applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity as being 3 keys that drive SEO success. He describes how to determine which keywords to focus on, what relevance means, attention to user intent, and business impact.
Read each essay by clicking the above bullets.