Infographic: The Most Valuable Digital Consumers

This Nielsen (@NielsenWire) Infographic is a social, local, mobile (SoLoMo) look at the most valuable digital consumers.

· 46% of US consumers are influenced by standard Web ads on social media sites

· 51% are influenced by standard Web ads on social media sties that show which of your friends liked or followed the advertised brand

· 48% are influenced by Web ads on social media sites that appear as a newsfeed update

Read the story.

View full Infographic with footnotes (pdf).

Here’s a chart by Social Commerce Today (@marsattacks) describing how some companies are using SoLoMo:

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