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In The Pleasures of Reading in an Age of Distraction (Oxford University Press), Alan Jacobs, professor of English at Wheaton College (@WheatonCollege), is sanguine about the future of reading and the book, and positively seductive when he urges us to read “for the plain old delight and interest of it, not because we can justify its place on the mental spreadsheet or accounting ledger.” Christianity Today’s (@CTmagazine) Books & Culture editor John Wilson talked with Jacobs about the distractions that beckon us, the virtues of the Kindle (and, by extension, similar devices), and the rewards of reading with concentrated attention. Here’s a portion of the interview:

There's a technology that we call the book, and many of us tend to assume that, well, everybody knows how to use books. Books are easy. It's the modern technologies that students need to be trained to use effectively. And I think, No, not really. A book is actually not that easy to know how to use well, especially for young people who haven't formed the habit of attending carefully to how they work.

So I tell my students, "Look, I want you to have the book in your hand. Take notes if you want to. I would prefer you to take notes in the book. Or if you don't want to write in books, get sticky notes, or do something. But I want you to be engaged with this technology." I want to be able to say, "Okay, put your finger there on page 36 and now let's go over to page 130." And I want to be able to go back and forth between the two. For many of them this is very unfamiliar. They're used to dealing with books in different ways. One of the really interesting things about getting them to work with a book is that it's a lot harder for them to get distracted, because I'm actually pushing them to make fuller use of this technology….

Read this in full.

If you’re a book lover like we are, be sure to bookmark and use daily our (@smrsault) free online dashboard SomersaultNOW.

O’Reilly Media’s Tools of Change for Publishing (@ToC) (#toccon) was held in New York City Feb. 13-15. It’s the annual conference for professionals to discuss where digital publishing is headed.

Some sessions are available to watch on video; for example Andrew Savikas (@andrewsavikas), CEO at Safari Books Online (@safaribooks) gave a presentation on the growth of subscription-based access to books online.

Also see O’Reilly’s TOC 2012 YouTube channel.

In “TOC 2012: LeVar Burton, Libraries and The Bookstore of the Future,” Publishers Weekly (@PublishersWkly) senior news editor Calvin Reid (@calreid) says,

Probably the most startling presentation of the day was “Kepler 2020,” a look at the efforts to transform the iconic independent bookstores into a new wave community owned bookstore that will embrace technology and a fairly breathtaking slate of new initiatives. Among them: split the store into for-profit sales and non-profit cultural foundation entities; diversify beyond the sale of print books to include services, subscriptions, memberships and corporate sponsorships, and aggressively adopt technology, including digital e-readers and e-books, perhaps even giveaway Kindles and Nooks!

Also see PW’s “TOC 2012: Executive Roundtable Debates the Way Ahead.”

Bob Young (@caretakerbob), founder and CEO of Lulu (@Luludotcom), spoke on “There Is No Such Thing As a Book, or Re-Thinking Publishing In The Age of the Internet.”

Other coverage can be seen at ePUBSecrets (@ePUBSecrets), “More ePUB Resources from Day 2 of TOC.”

Extensive TOC coverage is by Porter Anderson (@Porter_Anderson) in “Writing on the Ether.” Also see his comprehensive Twitter stream aggregation.

Joe Wikert (@jwikert), general manager, publisher & chair of TOC conference, has coverage.

And see American Libraries, the magazine of the American Library Association (@amlibraries), coverage “Tools of Change Conference, Day 1” and “Tools of Change Conference, Day 2”

Let Somersault (@smrsault) help you navigate the swirling changes taking place in the book publishing industry.

And stay current with news about the publishing world by bookmarking our SomersaultNOW online dashboard.

Smartphone-toting consumers are embracing a world in which they can find out about (and potentially buy) anything they see or hear, even if they don’t know what it is or can’t describe it in words. According to trendwatching.com (@trendwatching), the concept of “Point—Know—Buy” will reshape consumers’ info-expectations (“infolust”), search behavior, and purchasing patterns. Here are some of the drivers trendwatching identifies:

·         QR Codes

·         Augmented Reality

·         Tagging

·         Visual Search

Available online services that accommodate those drivers include WordLens (@wordlens), leafsnap (@leafsnap), Skymap (@googleskymap), Shazam (@Shazam), Aurasma (@aurasma), Blippar (@blippar), and others.

Read this in full.

See the PDF report.

Let Somersault (@smrsault) help you track and act on trends that impact your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The popularity and sustainability of technology depends to some degree on its favorable use by consumers. Often the “next new shiny thing” bursts onto our radar and we get excited, which feeds the hype, creating momentum, until we drop it for the next new shiny thing. Unless we judge it to be valuable and necessary. So it is with social media. And marketers today must understand this technology cycle if we are to properly and efficiently communicate our marketing messages.

Analyst firm Gartner Inc. (@Gartner_inc) describes this process as The Hype Cycle. It identifies peak points in visibility over time for technologies, highlighting the common pattern of over-enthusiasm, disillusionment, and eventual realism that accompanies each new technology and innovation:

·         The technology trigger

·         Peak of inflated expectations

·         Trough of disillusionment

·         Slope of enlightenment

·         Plateau of productivity

It’s a useful chart to understand both the trajectory of technology and the actions of consumer behavior.

In the 2011 Emerging Technologies Hype Cycle, activity streams, wireless power, Internet TV, NFC payment, and private cloud computing are some of the technologies that have moved into the Peak of Inflated Expectations. And ebook readers are moving up the Slope of Enlightenment. (Compare the 2011 Cycle with 2010 and 2009 above.) Gartner dissects 4 themes in current technology trends:

The connected world: Advances in embedded sensors, processing and wireless connectivity are bringing the power of the digital world to objects and places in the physical world….

Interface trends: User interfaces are slow-moving areas with significant recent activity. Speech recognition was on the original 1995 Hype Cycle and has still not reached maturity, and computer-brain interfaces will evolve for at least another 10 years before moving out of research and niche status. However, a new entry for natural language question answering recognizes the impressive and highly visible achievement of IBM's Watson computer in winning TV's Jeopardy! general knowledge quiz against champion human opponents. Gesture recognition has also been launched into the mainstream through Microsoft's Kinect gaming systems, which is now being hacked by third parties to create a range of application interfaces….

Analytical advances: Supporting the storage and manipulation of raw data to derive greater value and insight, these technologies continue to grow in capability and applicability....

New digital frontiers: Crossing the traditional boundaries of IT, new capabilities are reaching levels of performance and pricing that will fundamentally reshape processes and even industries. Examples on this year's Hype Cycle include 3D printing and bioprinting (of human tissue), and mobile robots….

Read the news release in full.

Read the Hype Cycle Special Report.

Let Somersault (@smrsault) help your brand take publishing and marketing advantage of today’s developing technologically.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

O’Reilly Media’s Tools of Change for Publishing (@ToC) (#toccon) has begun in New York City. It’s the annual conference for professionals to discuss where digital publishing is headed. Some sessions will be live-streamed; also see the program schedule.

According to ePUBSecrets (@ePUBSecrets), the International Digital Publishing Forum (IDPF) (#idpf, #epub), the group responsible for the ePUB specification, chose the launch of TOC to announce its new ePUB 3.0 reader Readium (@readium), “a new open source initiative to develop a comprehensive reference implementation of the IDPF EPUB^® 3 standard.”

This vision will be achieved by building on WebKit, the widely adopted open source HTML5 rendering engine.

“Adobe has been a strong supporter of EPUB 3 and we look forward to continuing to provide our customers with the ability to create and render rich content experiences and compelling eBooks with this format, which enables enhanced interactivity, rich media, global formatting, and accessibility,” says Nick Bogaty, Director, Business Development, Digital Publishing, Adobe Systems Incorporated. “Adobe welcomes the Readium project as an important step to help foster increased consistency across EPUB 3 implementations.”

Others supporting the IDPF EPUB^® 3 standard are ACCESS, Anobii, Apex CoVantage, Assoc. American Publishers (AAP), Barnes & Noble, Bluefire Productions, BISG, Copia, DAISY, EAST, EDItEUR, Evident Point, Google, Incube Tech, Kobo/Rakuten, Monotype, O’Reilly, Rakuten, Safari Books Online, Samsung, Sony, VitalSource, Voyager Japan.

Noticeably absent is Amazon and its Kindle ereader, which uses the proprietary digital format AZW based on the Mobipocket standard.

Read the news release in full.

Contact Somersault (@smrsault) to help you with your digital publishing needs.

Stay current with news about the publishing world by bookmarking our SomersaultNOW online dashboard.

In time for the beginning of the centuries-old tradition of Lent on Ash Wednesday (Feb. 22), churches, bloggers, and others can now share the season’s official and coordinated Bible readings in a free PowerPoint® presentation consisting of vivid color photography of nature scenes combined with Scripture verses from the new bestselling Bible translation Common English Bible (http://CommonEnglishBible.com).

The presentation (http://CommonEnglishBible.com/CEB/LentDownloads and http://slideshare.com/CommonEnglishBible) is comprised of 9 Bible readings to observe Ash Wednesday, each Sunday of Lent, Good Friday, and Easter. It’s flexible enough to display only portions from it or all the slides, and to present them prior to or during church services, embed in blogs and other websites, or email to friends. Verses are selected from the Revised Common Lectionary (Year B).

“On the church liturgical calendar, Lent is the Christian season of preparation 40 days before Easter,” says Paul Franklin, PhD, associate publisher of the Common English Bible (Twitter @CommonEngBible – http://twitter.com/CommonEngBible). “This presentation beautifully helps church leaders and others guide viewers into scripture verses they can quickly comprehend in 21st century English so they can enjoy a time of personal reflection, prayer, and a change of heart and life.”

An example is from the readings for Ash Wednesday: “Purify me with hyssop and I will be clean; wash me and I will be whiter than snow. Let me hear joy and celebration again; let the bones you crushed rejoice once more. Hide your face from my sins; wipe away all my guilty deeds! Create a clean heart for me, God; put a new, faithful spirit deep inside me!” Psalm 51:7-10 (CEB).

In addition to the PowerPoint presentation, a Lenten blog tour is being planned and a Lenten Bible reading marathon is being coordinated with churches, schools, and civic organizations (to participate, email jpetersen@somersaultgroup.com).

Along with embedding the presentation, bloggers can also embed a new 60-second video (http://vimeo.com/CommonEnglishBible), showing how the Common English Bible is an uncommon translation that clearly communicates in today’s terms God’s message of love to everyone, no matter what age, gender, station in life, or other personal outlook.

The Common English Bible’s popularity has soared since it was first released last September. It’s a bestseller in Christian retail stores; people are printing its verses in calligraphy when they LIKE the Facebook page http://facebook.com/LiveTheBible; and churches are using it to read through the Bible in a year (e.g. http://www.fourthchurch.org/bibleyear.html).

The Common English Bible text, including the Apocrypha, is available to search for free online at Bible Gateway (http://www.biblegateway.com/versions/Common-English-Bible-CEB/), YouVersion.com, and the translation’s website.

The Common English Bible is a collaboration of 120 Bible scholars and editors, 77 reading group leaders, and more than 500 average readers from around the world. The translators – from 24 denominations in American, African, Asian, European, and Latino communities – represent such academic institutions as Asbury Theological Seminary, Azusa Pacific University, Bethel Seminary, Denver Seminary, Princeton Theological Seminary, Seattle Pacific University, Wheaton College, Yale University, and many others.

The Common English Bible is written in contemporary idiom at the same reading level as the newspaper USA TODAY—using language that’s comfortable and accessible for today’s English readers. More than half-a-million copies of the Bible are already in print, including an edition with the Apocrypha. The Common English Bible is available for purchase online and in 20 digital formats. A Reference Bible edition and a Daily Companion devotional edition are now also available. Additionally, in the coming year, Church/Pew Bibles, Gift and Award Bibles, Large Print Bibles, and Children’s Bible editions will be in stores, joining the existing Thinline Bibles, Compact Thin Bibles, and Pocket-Size Bibles, bringing the total variety of Common English Bible stock-keeping units (SKUs) to more than 40.

Visit CommonEnglishBible.com to see comparison translations, learn about the translators, get free downloads, and more.

The Common English Bible is sponsored by the Common English Bible Committee, an alliance of five publishers that serve the general market, as well as the Christian Church (Disciples of Christ) (Chalice Press), Presbyterian Church (USA) (Westminster John Knox Press), Episcopal Church (Church Publishing, Inc.), United Church of Christ (The Pilgrim Press), and The United Methodist Church (Abingdon Press).

For a media review copy of the Common English Bible and to schedule an interview with Paul Franklyn, please contact Audra Jennings, ajennings@tbbmedia.com at 1.800.927.1517.

How do people discover books in the digital age? Digital Book World (@DigiBookWorld) reports that, according to a survey presented at the Digital Book World conference (#dbw12) in New York last month, nearly half of readers discover new books through the recommendations of family and friends, and nearly a third discover them at bookstores.

·         49% - Family and friends’ recommendations

·         30% - Bookstore staff recommendations

·         24% - Online and print advertising

How will readers discover, buy, and read new books as e-reader and tablet ownership increase and traditional books sales channels are challenged?

See this article in full.

A new service that wants to help in this regard is Small Demons (@smalldemons). It takes all of the meaningful data from all favorite books and puts it in one place. Small Demons collects and catalogs the music, movies, people, and objects mentioned in books and makes those details searchable, creating a universe of book details, or as the service calls it, a storyverse.

Book Baby (@BookBaby) says Small Demons CEO Valla Vakili was so intrigued by the description of Marseilles in Jean-Claude Izzo’s Total Chaos that he replaced the Paris leg of his trip with Marseilles, an experience so inspiring that the concept of Small Demons was born.

In a recent interview with GalleyCat (@GalleyCat), Small Demons VP of content and community Richard Nash explained: “If you are an author, we are going to create verified author pages. You’re going to be able to add biographical information, information about your own books and other features. You will also get access to the editing tools that we are using to fix the computer’s mistakes. We know algorithms can’t get everything right and even when they get something right, they can’t necessarily provide the nuance that a human being can.”

Nash continued: “A computer can tell us how many times a song appears in a book. But it can’t tell us that it is the song that the couple dances to at the wedding reception or the song the jilted lover plays after being dumped. It can’t tell you the emotional resonance of it. So we are going to be relying on librarians and authors and gifted amateurs to come in and help us fix and add and weight and evaluate all the data we are generating. Individual authors will have that ability over an extended period of time.”

Read this in full.

Other services that aids in discovering new books are Rethink Books (@RethinkBooks) and its FirstChapters (@first_chapters) platform, and Findings (@findings), a tool for sharing clips while using Amazon Kindle.

Other articles about the challenge of finding books:

Enhanced Editions (@enhancededition), “On Book Discoverability, Discovery, and Good Marketing.”

Austin American Statesman (@statesman), “‘Discoverability’ key in publishing industry's transformation.”

AARdvark (@digitaar), “The Key to Saving Publishing and New Writers — Branding the Publisher to the Consumer.”

GalleyCat (@GalleyCat), “Amazon's Book Search Visualized: Check out this nifty, homemade book recommendation engine.”

The Digital Shift (@ShiftTheDigital), "Libraries Still an Important Discovery Source for Kids' Books, Says Study."

Also see our previous blogposts, “BookRiff (@BookRiff): A Marketplace for Curators” and "How Ebook Buyers Discover Books."

Along these same lines, you’ll want to read StumbleUpon’s (@PaidDiscovery) “Creating an Infectious Brand” and “Recapping the 5 Keys to Brand Discovery.”

Stay current with publishing news when you bookmark and use daily our (@smrsault) SomersaultNOW online dashboard., especially the Book Discovery Sites tab.

Internet users in Canada, China, France, Germany, India, Japan, the UK, and US were surveyed, representing more than half of the world's online population and more than 60% of the world's gross domestic product (GDP).

For the first time on the survey, Canada reports that the Internet is now more influential overall in purchasing decisions than family and friends. Comparatively, in the US, the Internet rates about equal in importance (46% compared with 47% for family and friends). The Internet's greatest sway is in Asia, where the gap between the influence of the Internet and that of family and friends is 9% in China (79% to 70%) and nearly twice that in India (79% to 60%).

Overall

·         66% of contributors say the Web has an impact on their purchase choices

·         61% for guidance from friends, family and colleagues

·         51% for email

·         43% for newspapers

·         42% for television

·         37% for direct mail

·         28% for magazines and radio.

When looking online for information about products

·         89% use search engines

·         60% visit brand websites

·         50% access user-review platforms

·         24% post a question on a forum

·         18% turn to the brand's Facebook page

·         14% go to the corresponding feed on Twitter

·         12% search Twitter for comments in this area.

The average participant of the survey spends 13.7 hours per week using the Web, vs. 9.8 hours watching TV and 4.7 hours on a mobile device.

Regarding social media, 42% of the sample have “liked” a brand on these services.

·         79% became “fans” to learn more about a brand

·         76% were seeking discounts

·         73% sought exclusive information

·         69% wanted to give positive feedback.

·         67% hoped to share opinions

·         59% had ideas to submit

·         58% wished to “display an affiliation”

·         57% liked being part of a community.

Read the survey in full (pdf).

Read the facts and figures ebook (pdf).

Bookmark and use daily our (@smrsault) free online dashboard SomersaultNOW; especially the Research tab.

The new bestselling Bible translation Common English Bible (http://CommonEnglishBible.com) is being adopted by churches to help people become more scripturally literate.

One such church is the 6200-member Fourth Presbyterian Church of Chicago, reading the entire Bible in a year (http://www.fourthchurch.org/bibleyear.html) and making its program available to anyone internationally online. It conducts two weekly Bible studies, as well as offers daily devotions on Facebook (http://www.facebook.com/fourthchurch) and Twitter (http://twitter.com/FourthChicago).

Another church is Arlington Heights United Methodist Church, Fort Worth, TX (http://ahumcfw.org/90days.html), where members are using the Common English Bible (Twitter @CommonEngBible – http://twitter.com/CommonEngBible) to read the entire New Testament in 90 Days (the reading plan is available at http://j.mp/wiYhFf).

Church (pew) Bibles are available in bulk quantities for churches to use in the course of their sanctuary or education center use. Less than traditional-looking “Casual Church Editions” (hardcover 9781609260750; softcover 9781609260941) are designed for more contemporary and mobile worship settings. The softcover editions are priced strategically to encourage churches to give these to visitors to take home after attending a service. More information is at http://j.mp/nxLFHZ.

According to Gallup surveys, readership of the Bible has declined from the 1980s, from 73% to 59% today. Only 28% of Americans say they regularly study the Bible to find direction in their lives. And 61% of Americans think the Bible should be easier to read.*

“The Common English Bible is a highly exact yet very readable Bible translation, built on common ground with academic rigor and denomination neutrality, which clearly communicates ancient sacred text in understandable 21st century English,” says Paul Franklin, PhD, associate publisher.

A new embeddable 60-second video is now available online (http://vimeo.com/CommonEnglishBible), showing how the Common English Bible is an uncommon translation that clearly communicates in today’s terms God’s message of love to everyone, no matter what age, gender, station in life, or other personal outlook.

The Common English Bible is a collaboration of 120 Bible scholars and editors, 77 reading group leaders, and more than 500 average readers from around the world. The translators – from 24 denominations in American, African, Asian, European, and Latino communities – represent such academic institutions as Asbury Theological Seminary, Azusa Pacific University, Bethel Seminary, Denver Seminary, Princeton Theological Seminary, Seattle Pacific University, Wheaton College, Yale University, and many others.

The Common English Bible is written in contemporary idiom at the same reading level as the newspaper USA TODAY—using language that’s comfortable and accessible for today’s English readers. More than half-a-million copies of the Bible are already in print, including an edition with the Apocrypha. The Common English Bible is available for purchase online and in 20 digital formats. A Reference Bible edition and a Daily Companion devotional edition are now also available. Additionally, in 2012, Church/Pew Bibles, Gift and Award Bibles, Large Print Bibles, and Children’s Bible editions will be in stores, joining the existing Thinline Bibles, Compact Thin Bibles, and Pocket-Size Bibles, bringing the total variety of Common English Bible stock-keeping units (SKUs) to more than 40.

Visit CommonEnglishBible.com to see comparison translations, learn about the translators, get free downloads, and more.

The Common English Bible is sponsored by the Common English Bible Committee, an alliance of five publishers that serve the general market, as well as the Christian Church (Disciples of Christ) (Chalice Press), Presbyterian Church (USA) (Westminster John Knox Press), Episcopal Church (Church Publishing, Inc.), United Church of Christ (The Pilgrim Press), and The United Methodist Church (Abingdon Press).

For a media review copy of the Common English Bible and to schedule an interview with Paul Franklyn, please contact Audra Jennings, ajennings@tbbmedia.com at 1.800.927.1517.

Infographic The Books of the Bible by Tim Challies (@challies).