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In the Personal Tech section of The New York Times (@NYTpersonaltech), Alan Finder explains why you may or may not be able to digitally check-out your favorite books from your local library; and, if you find them, exactly how to do it.

Five of the six major publishers of trade books either refuse to make new ebooks available to libraries or have pulled back significantly over the last year on how easily or how often those books can be circulated. And complaints are rampant about lengthy waiting lists for best sellers and other popular ebooks from the publishers that are willing to sell to libraries....

These complexities may only increase with the announcement [April 11] that the Justice Department had filed a civil antitrust action against major book publishers and Apple, accusing the companies of colluding in 2010 to raise the prices of ebooks [on this subject, see the Publishers Weekly (@PublishersWkly) article, “ABA Calls DoJ Ruling ‘Baffling’” and its other coverage]. In the meantime, though, if you can find the ebook you want in the library, it’s easy to check it out. You can browse a library’s digital holdings from the comfort of your living room at any time. You don’t have to go to the library to borrow a book, and even better, you don’t have to go there to return it. Books vanish from your device when they are due. And you can get access to a library’s ebooks from myriad devices, including e-readers, tablets, and smartphones.

You do have to learn one of the two basic systems. One is for Amazon’s Kindle, which works directly through Amazon.com and is the easier of the two. The other requires you to download software from the Adobe website, and works for other e-readers.

Read this in full.

For a historical view on the topic of libraries and ebooks, see Mathew Ingram’s (@mathewi) article on GigaOm (@gigaom), “Kindle Lending: Book Publishers Still Not Getting It.”

Contact Somersault (@smrsault) to help you navigate 21st century digital publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Alexis Madrigal (@alexismadrigal), senior editor at The Atlantic (@TheAtlantic), offers this chart of statistics drawn from Gallup (@gallupnews) surveys to show that book reading has not diminished with the rise of digitization; on the contrary, it’s expanded. Interesting!

Also see The Christian Science Monitor's (@csmonitor) "Ebook revolution: We're reading more than ever" and our previous blogpost, "Extensive New Study: The Rise of E-reading."

If you’re a book lover like we (@smrsault) are, be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.

In this article, Wired’s (@wired) Angela Watercutter (@WaterSlicer) writes how “with tablets selling at mind-boggling rates, book publishers are scrambling to figure out how to bring their ancient medium into the digital realm.”

Though the rewards promise to be great, the adaptation book publishers must make is far more complicated than that faced by the music and movie industries, which essentially needed to digitize their current products. Bookmakers must become multimedia companies — creating audio, video, and interactive components for their immersive, built-for-tablets offerings.

They also face a dizzying array of decisions brought on by evolving standards and platforms: Should a certain book come to life as a dedicated app, an approach that, until iBooks 2 was released, offered more flexibility in terms of features like video and audio on the iPad? Or should it be turned into an “enhanced ebook,” which will work on Apple’s tablet as well as Amazon’s Kindle Fire, Barnes and Noble’s Nook, and other devices, but must be re-created several times over to meet each device’s specs?

Read this in full.

Therein lies the rub: are enhanced ebooks a profitable return-on-investment for publishers? This is explored by Digital Book World (@DigiBookWorld) in Andrew Rhomberg’s (@arhomberg) “Some Tough Questions for Enhanced Ebooks.”

Also see our previous blogpost, “Extensive New Study: The Rise of E-reading” and Mike Shatzkin’s (@MikeShatzkin) analysis, “A feast of data to interpret in new Pew survey of book readers about ebooks.”

And then there’s the article, “A Billion-Dollar Turning Point for Mobile Apps” by New York Times (@nytimestech) tech reporter Jenna Wortham (@jennydeluxe) that, even though it focuses on the Web strategy of entrepreneurs and start-up companies, may have implications for publishers preparing ebooks and ebook apps for tablets.

The path for Internet start-ups used to be quite clear: establish a presence on the Web first, then come up with a version of your service for mobile devices.

Now, at a time when the mobile start-up Instagram can command $1 billion in a sale to Facebook, some start-ups are asking: who needs the Web?

“People are living in the moment and they want to share in the moment,” says professor S. Shyam Sundar, a director of the media Effects Research Lab at Pennsylvania State University. “Mobile gives you that immediacy and convenience.”

Read this in full.

Contact Somersault (@smrsault) to help you plan your strategy for ebook (as well as pbook) publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

This article by Mathew Ingram (@mathewi) on GigaOm (@gigaom) summarizes author and Internet technologies consultant Clay Shirky’s (@cshirky) interview with Findings (@findings), a site for collecting, sharing, and discussing clips people find when using their Amazon Kindle and from any website. Shirky pronounced publishing itself is no longer a job, “it’s a button.” He said, “We had a class of people called publishers because it took special professional skill to make words and images visible to the public. Now it doesn’t take professional skills. It doesn’t take any skills. It takes a WordPress install.”

His point is the same as the one [technology journalist] Om Malik (@om) made in a post about what he called the “democratization of distribution” that social media and other Web tools have created: namely, that publishing is now something anyone can do. You no longer have to be part of a priesthood or guild of professionals, whether it’s the book-publishing industry or the traditional newspaper business, in order to create content that can (theoretically at least) reach tens of thousands or even millions of people.

And what are publishers to do amidst this kind of disruption? The unique control publishers once had in owning a publishing platform or distribution system “— and the ability to manufacture demand or create information scarcity that came along with it — is effectively gone forever.” Shirky says publishers need to add value where it’s now required:

The question is, what are the parent professions needed around writing? Publishing isn’t one of them. Editing, we need, desperately. Fact-checking, we need. For some kinds of long-form texts, we need designers. Will we have a movie-studio kind of setup, where you have one class of cinematographers over here and another class of art directors over there, and you hire them and put them together for different projects, or is all of that stuff going to be bundled under one roof? We don’t know yet.

Read this in full.

Depend on Somersault (@smrsault) to add value to your publishing needs, from ideation to editorial development to market research to book packaging to marketing strategy to publication to social media marketing to distribution and anywhere in the middle.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault (@smrsault) is attending Q’s (@Qideas) 5th annual Gathering (#QDC) today through Thursday in Washington, DC. According to its own description, “Q was birthed out of Gabe Lyons’ (@GabeLyons) vision to see Christians, especially leaders, recover a vision for their historic responsibility to renew and restore cultures.”

Q explores topics that fall into 4 broad themes: culture, future, church, and gospel. Q facilitates the investigation of deeper engagement and responsibility in each of these areas. As we continue to work through these ideas on a deeper level, so grows our commitment to equipping innovators, social entrepreneurs, entertainers, artists, church-shapers, futurists, scientists, educators, historians, environmentalists and everyday people to do extraordinary things. At Q Ideas, you'll see a broad spectrum of content represented in our small group curriculum, videos, and articles. These are all contributed and commissioned to shed light on unique areas of culture and the church.

Q is a place where leaders from every sphere of society gather to learn, reflect, collaborate and take action to renew culture. We share a common commitment to the gospel of Jesus Christ and an awareness of our calling by God to join him in his redeeming work throughout every channel of culture.

Free live streaming of the opening and closing presentations is available this morning and tonight. Speakers and their topics include

·         Gabe Lyons, Founder of Q: “Ideas for the Common Good”

·         Andy Crouch (@ahc), Author: “Power”

·         Mark Batterson (@MarkBatterson), Pastor of National Community Church: “Church & Place”

·         David Brooks (@DavidBrooksNYT), Columnist, The New York Times: “Humility”

·         Jonathan Merritt (@JonathanMerritt), Author and Columnist: “Faith of Our Own”

Depend on Somersault to help you develop strategy to effectively communicate your brand message in today’s culture.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The wonder, the art, the magic, the work of creating a printed book  — often forgotten in this digital age  — is demonstrated in the above video. Filmmaker Glen Milner (@glen_milner) visited Smith Settle bookbinders near Leeds, England, where the owners, Don Walters and Tracey Thorne, allowed him to film the making of the 17th Slightly Foxed (@FoxedQuarterly) book, Suzanne St Albans’ memoir Mango and Mimosa, from start to finish. The Telegraph (@Telegraph) reports:

Here, you’ll get a behind-the-scenes look at the printing plates, the stitching of the “signatures” (folded sections), the pressing and gluing, the adding of the ribbon bookmark and head and tail bands, the making of the final hardcover in green linen cloth and the numbering of the copies. All of it done with great care, much of it by hand.

The video below on Kottke.org (@Kottke) shows that back before print on demand, laser printers, and the Internet, even machine printing and binding was a time-consuming laborious process, that took teams of people working together to produce just one book.

Just for fun, here’s a video of what the help desk would look like back in the day when print books overtook scrolls.

And, one artist looks at print books and sees a canvas from which to carve art.

See all the amazing photos.

Also see our previous blogposts “The Technology of Storytelling” and “Introducing the New Book.”

Whether pbook or ebook, contact Somersault (@smrsault) to help you pursue publishing in this digital age.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

View more PowerPoint from Common English Bible

According to a study by Grey Matter Research (Phoenix, AZ), most Americans believe the Christian faith has a positive impact on society when it comes to the less fortunate being helped and children being raised with good morals.

But Americans are about as likely to feel the Christian faith has a negative impact as a positive one in the areas of sexuality in society, racism, how the US is viewed by other countries, and how people view others with different beliefs and perspectives.

The most negative perception is how the Christian faith impacts sexuality in society. Just 26% feel the faith has a positive impact in this area, while 37% see no real impact, and 37% believe it has a negative impact.

If the measured 16 different areas of society are averaged together, the typical perception of the Christian faith is that 13% of all Americans believe it has a strongly positive impact, 29% see a somewhat positive impact, 37% see no impact, 15% perceive a somewhat negative impact, and 7% believe the faith has a strongly negative impact on American society.

Ron Sellers, president of Grey Matter Research, notes that people who identify with Christianity often are still critical of the impact the Christian faith has on society:

People who are Christian don’t just view their faith through rose-colored glasses. Even among those who actively attend church and read the Bible, there are frequent criticisms that the Christian faith is not having a strongly positive impact on society, and in fact sometimes that the faith is impacting things negatively. Of course, at the same time, many non-Christians give credit to the Christian faith for making positive contributions to society in some areas. It’s not quite as black-or-white as some might think.

Read this in full.

See our other blogposts tagged "Religion."

Contact Somersault (@smrsault) to help you in your research and understanding.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

According to a new report by the Pew Research Center’s (@pewresearch) Internet & American Life Project (@pewinternet), 43% of Americans age 16 and older read long-form digital text such as ebooks and magazines, and many say they’re reading more because books and other long-form material are in a digital format.

One-fifth of American adults (21%) report they’ve read an ebook in the past year; this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and ebook reading devices such as the original Kindles and Nooks. In mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%.

The average reader of ebooks says she’s read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-ebook consumer. For device owners, those who own ebook readers say they’ve read an average of 24 books in the previous year (vs. 16 books by those who don’t own that device). They report having read a median of 12 books (vs. 7 books by those who do not own the device.

·         30% of those who read e-content say they now spend more time reading, and owners of tablets and ebook readers particularly stand out as reading more now.

·         The prevalence of ebook reading is markedly growing, but pbooks still dominate the world of book readers.

·         People prefer ebooks to pbooks when they want speedy access and portability, but print wins out when people are reading to children and sharing books with others.

·         Ebook reading happens across an array of devices, including smartphones.

·         Those who read ebooks are more likely to be under age 50, have some college education, and live in households earning more than $50,000.

·         11% of all Americans age 16 and older – or 14% of those who have read a book in the past year – consume audiobooks.

·         The majority of book readers prefer to buy rather than borrow.

·         61% of e-reading device owners said they purchased the most recent book they read, compared with 48% of all readers.

·         Owners of e-reading devices are more likely than all Americans 16 and older to get book recommendations from people they knew (81% vs. 64%) and bookstore staff (31% vs. 23%).

·         26% of those who had read a book in the past 12 months said that what they enjoyed most was learning, gaining knowledge, and discovering information.

Read this in full.

Also see Mike Shatzkin's (@MikeShatzkin) analysis in "A feast of data to interpret in new Pew survey of book readers about ebooks."

Contact Somersault (@smrsault) to help you plan your strategy for ebook (as well as pbook) publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

View more PowerPoint from Common English Bible