5 Reasons Why Ebooks Aren't There Yet

On Wired’s (@wired) epicenter (@epicenterblog), John C. Abell (@johncabell), Wired.com's New York editor, gives his reasons why ebooks are fundamentally flawed:

1) An unfinished ebook isn’t a constant reminder to finish reading it.

2) You can’t keep your books all in one place.

3) Notes in the margins help you think.

4) Ebooks are positioned as disposable, but aren’t priced that way.

5) Ebooks can’t be used for interior design.

About the last point, Abell says

It may be all about vanity, but books — how we arrange them, the ones we display in our public rooms, the ones we don’t keep — say a lot about what we want the world to think about us. Probably more than any other object in our homes, books are our coats of arms, our ice breakers, our calling cards. Locked in the dungeon of your digital reader, nobody can hear them speak on your behalf.

Read this article in full.

Do you agree with this assessment? Write your comments below.

The Book Surgeon

It turns out you can do more with a printed book than read it (ebooks eat your heart out). My Modern Net (@mymodernmet) features Brian Dettmer who uses knives, tweezers, and surgical tools to carve one page at a time and create stunning works of art. Nothing inside the out-of-date encyclopedias, medical journals, illustration books, or dictionaries is relocated or implanted, only removed.

Dettmer manipulates the pages and spines to form the shape of his sculptures. He also folds, bends, rolls, and stacks multiple books to create completely original sculptural forms. A totally different approach to editing a book!

See the amazing photos.

Everything You Need To Know About Tablets In 15 Simple Charts

Business Insider (@alleyinsider) highlights charts from a 115-page report on the state of the tablet market by Jefferies analyst Peter Misek. “The tablet industry is set to explode this year and next, becoming a worldwide phenomenon. He expects Apple and the iPad to be the biggest winner, but Samsung is looking like the strongest no. 2 right now.”

Compare book reading with other media consumption on tablets vs. computers:

See the charts.

Also see Marketing Charts (@marketingcharts) “Tablet Users Buy/Browse Online More than Smartphone Users.”

And MobileBeat’s (@VentureBeat) “New York Public Library brings history to your fingertips with Biblion for iPad.”

The New York Times article, “Retailers Offer Apps With a Catalog Feel” tells how new apps are turning tablets into digital catalogs.

Are you publishing content for the tablet market? Let Somersault help.

The Most Well-Read Cities in America

According to Amazon.com’s (@amazon) list of the Top 20 Most Well-Read Cities in America, Cambridge, MA is at the top for the most books, magazines, and newspapers purchased per capita of any city in the United States. After compiling reading material sales data in both print and Kindle (@AmazonKindle) format since Jan. 1, 2011, on a per capita basis in cities with more than 100,000 residents, the cities are:

1. Cambridge, MA                11. Knoxville, TN

2. Alexandria, VA                 12. Orlando, FL

3. Berkeley, CA                    13. Pittsburgh, PA

4. Ann Arbor, MI                    14. Washington, DC

5. Boulder, CO                      15. Bellevue, WA

6. Miami, FL                          16. Columbia, SC

7. Salt Lake City, UT             17. St. Louis, MO

8. Gainesville, FL                  18. Cincinnati, OH

9. Seattle, WA                       19. Portland, OR

10. Arlington, VA                    20. Atlanta, GA

Read the news release in full.

6 Companies Aiming to Digitize the Textbook Industry

Even though students have yet to energetically catch on to the digital book revolution, Mashable (@mashable) highlights 6 publishers targeting the digital textbook niche:

1.    CourseSmart

2.    CafeScribe

3.    VitalSource

4.    enTourage Systems

5.    Inkling

6.    Nook Study

Read this in full.

How are you preparing for the changes in the textbook publishing market? Let Somersault help.

BookExpo America News

Publishers, authors, booksellers, and agents are crowded together this week attending the annual BEA (@BookExpoAmerica) (#BEA, #BEA11, #BookExpo) convention in New York City. Read the latest news:

Book Business (@bookbusinessmag) reports “preliminary results from an ambitious new book publishing industry survey show growth in both revenues and units sold across the contemporary book publishing landscape.” The "BookStats" survey shows

Growth was seen for publishers of all sizes with medium- and small-sized publishers leading the way. Over 50% of the publishers surveyed were enjoying growth, Kelly Gallagher, vice president of publishing services at RR Bowker, said.

Data is broken down by content categories (trade fiction and non-fiction, juvenile, religious, K-12, higher education, professional and scholarly); formats (physical and non-physical delivery platforms); and distribution channel.

Not surprisingly, hardcover and softcover markets have seen declines, while digital formats such as e-books and apps are growing.

Adult fiction is "a stalwart category" enjoying healthy growth, as are all categories of juvenile titles, Gallagher said. Nonfiction adult, however is "struggling."

While chain bookstores are registering predicable declines, independent bookstores are holding their own, showing stable sales or just slight declines. "I think it's a great story line that the independents are showing some resiliency," Gallagher said.

Book Business also reports on the International Digital Publishing Forum conference at BEA about “surprising new information on consumer and student ebook reading habits.

Of consumers surveyed in January 2011, 77.3% are "satisfied" or "highly satisfied" with the price of ebooks.... The feature sets most desired in ebooks are affordability (seen by 75% of respondents as "very important"), followed by readability, ease of acquisition, portability (all over 70%) and speed (over 60%). Searchability and eco-friendliness were important to 35% of respondents, though the later is growing as a factor.

Among reading devices, consumers are most satisfied with Amazon's Kindle (75%) followed by the Nook (70%) and iPad (60%).

Laura Hazard Owen (@laurahazardowen) reports on paidContent (@paidContent) about Barnes & Noble announcing a new WiFi-only Nook and Amazon responding with a cheaper 3G edition of the Kindle.

And Shelf Awareness (@ShelfAwareness) covered the American Booksellers Association's annual meeting, where CEO Oren Teicher called for new business models for the trade; he

dispensed with the usual CEO report reviewing the association's activities of the past year and instead gave a wide-ranging talk outlining how booksellers and publishers "can work more closely together in the common goal of selling more books" and maintaining bricks-and-mortar bookstores' role as "the essential showroom in ensuring the sales of a broad spectrum of titles," a browsing experience no one else can offer.

Also read CBA's coverage, "Ebooks command BEA spotlight, but stores still needed, many say." Then read our wrap-up blog post "BEA, Blog World Expo NY, & BookBloggerCon."

Ebook Autographs

A story in the Los Angeles Times (@latimestech) features Robert Kiyosaki, who’s written more than a dozen titles under his "Rich Dad" brand of financial education books, which together have sold more than 30 million copies worldwide. His new book Unfair Advantage released in stores April 12. It’s also available as an ebook. But the signed ebook version will only be available May 26 during a live chat streamed on the author's Facebook page. The special edition of the book will be available only for Amazon Kindle ereaders and will sell for $9.99.

The new version differs from the standard copy by offering a new page with a digital copy of the author's autograph, as well as a bonus chapter about the "corruption of capitalism" and extra photos.

As soon as the streamed chat is done, the special edition of the book will no longer be available for sale, says Shane Caniglia, vice president of the Rich Dad Operating Co., which hosts financial education seminars focused on the advice published in the "Rich Dad" books.

Read this in full.

Also see our April 28 blog post, “How Authors Can Autograph Their eBooks.”

What are your thoughts about digitally autographing ebook editions?

Traditional Book Output Up 5%; Nontraditional Soars

Publishers Weekly (@PublishersWkly) reports “the number of books produced by traditional publishers rose 5% in 2010, to a projected 316,480, according to preliminary figures released from R. R. Bowker (@Bowker). That number, however, is dwarfed by the growth in output of nontraditional titles, which jumped 169% to 2,766,260. As Bowker notes, the majority of nontraditional titles consists largely of print-on-demand editions of public domain titles. Self-published titles are also included in the figure. Based on the preliminary figures, the combination of traditional and nontraditional books totaled a projected 3,092,740 in 2010, up 132% from 2010.

The Religion category of publishing ranked 5th overall in 2010, behind Fiction, Juveniles, Sociology/Economics, and Science.

Since 2002, the production of traditional books has increased 47%, while nontraditional titles have risen 8,460%.

Read the Bowker news release.

Another report, this one by the AAP (@AmericanPublish), says ebook sales increased 169% in the first two months of 2011 and 146% in March (to $69 million), bringing the total sales for the first quarter of 2011 to $233 million. Religion ebook sales were up 27% in March and up 14% for the quarter. Digital audiobook sales rose 9% in the quarter. Read the Publishers Weekly article.

And Amazon (@amazon) just announced it now sells more Kindle (@AmazonKindle) ebooks than pbooks – paperback and hardcover – combined. Since April it’s sold 105 Kindle editions for every 100 print books. Read the PW article.

Is There A Market For Selling Ebooks In Brick-And-Mortar Stores?

This article by Laura Hazard Owen (@laurahazardowen) on paidContent.org (@paidContent) says a company called Enthrill Entertainment Inc. (@Enthrill) plans to partner with bookstores to sell “physical” copies of ebooks in brick-and-mortar bookstores.

Enthrill’s model will allow bookstore to sell physical cards with an image of the book’s cover on one side and a QR code (which provides access to extras like sample chapters and trailers) and download code on the other side. After consumers purchase the card, they go to Enthrill’s website and use their code to download the book as a PDF or EPUB file, which is readable on any device. If they then download other titles as well, those sales are credited back to the bookstore where the customer made his or her original purchase.

Read the article in full.

Read Enthrill’s news release (pdf).

Enthrill’s explanatory video above looks much like Zondervan’s (@zondervan) Symtio (@Symtio) business model (see video below) when it was first launched in 2008, but then was divided in two in 2010, with the online portion sold to LibreDigital (@LibreDigital) and the in-store portion discontinued (see Christian Retailing‘s (@ChristianRetail) “Zondervan suspends, sells Symtio ebook program”).

Also see our Feb. 10 blog post “Is there hope for small bookstores in a digital age?”.

Where & Why We Buy Books

Do you tend to read at least one review of a book before purchasing it?

Web consultant, blogger, and author Tim Challies (@challies) surveyed his readers to find out where they buy Christian books and why they buy the books where they do. More than 1,800 people completed the survey; 67% of the respondents were male; 82% lived in the USA; 88% identified themselves as Reformed in theology. His conclusions:

First, Christian bookstores are barely competing with one another; they are competing together against Amazon. Even in a relatively niche market Amazon is dominant. Of course books are popular and even a small share of the market is significant, so those Christian bookstores can still make a go of it. But they need to fight this perception that Amazon offers the best prices.

Second, if we are truly committed to good prices, we should shop carefully and compare pricing before hitting the “checkout” button at Amazon. Unless there are other reasons to buy from Amazon (we are Prime members; we want to buy other items at the same time), we should look carefully at the Christian e-commerce stores to see if they offer better pricing.

Third, Christian bookstores need to maintain (or increase) their commitment to ebooks. The market is heading in that direction and the stores will need to be certain that they do not miss their opportunity. The big challenge, of course, is that Kindle owners will almost always get their books from Amazon; the most popular device has pretty much guaranteed that you will also use it to buy your books.

See all the charts in full.