somersault

The website BuzzFeed (@BuzzFeed) offers to re-title a few Dr. Seuss books based on their possible underlying meanings. Perhaps the exercise shows how important the correct title is to the success of a book ☺

The Butter Battle Book ≈ The Tragic Futility of the Nuclear Arms Race!

The Sneetches and Other Stories ≈ Racists and Other Stories

The Cat in the Hat ≈ The Virtues of Autonomy, Efficiency, and Skepticism

The Lorax ≈ The Importance of Environmental Awareness in Industrialized Society

Yertle the Turtle ≈ Why Hitler is Dangerous and Other Stories

How the Grinch Stole Christmas ≈ The Psychological Implications of Holiday-Motivated Materialism

Green Eggs and Ham ≈ How Fear of the Unknown Hinders the Developmnet of Informed Opinions

Horton Hears a Who ≈ The Inherent Ethical Issues of Isolationism!

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

USA TODAY’s Bob Minzesheimer (@bookbobminz) reports that, for the 3rd year in a row, Washington, DC, is "America's most literate city," according to an annual statistical study ranking 75 cities with populations of 250,000 and above.

The research, conducted by Central Connecticut State University (@CCSUToday) president John Miller, is based on 6 key indicators: number of bookstores, educational attainment, Internet resources, library resources, periodical publishing resources, and newspaper circulation.

Miller says the study is aimed at shifting attention from school test scores on reading "to how much people are reading, and where are they reading the most." He notes a “troubling trend”: Spending on reading materials, both digital and print, has declined 22% since 2000. In the same period, federal statistics show spending on other forms of entertainment is up 25%.

In a digital age, the survey expands the definition of reading by counting online book orders, ebook readers, and page views on local newspaper websites.

The top 10 cities in 2012:

1. Washington, DC (same as in 2011)

2. Seattle, WA (same as in 2011)

3. Minneapolis, MN (same as in 2011)

4. Pittsburgh, PA (up from No. 6)

5. Denver, CO (up from No. 10)

6. St. Paul, MN (up from No. 12)

7. Boston, MA (down from No. 5)

8. Atlanta, GA (down from No. 4)

9. St. Louis, MO (down from No. 8)

10. Portland, OR (down from No. 11)

Read this in full.

See the study website.

See our previous blogpost, “America’s Most Literate Big Cities.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

O’Reilly’s Tools of Change 2013 (@toc) (#toccon) kicked off Feb. 12 with the first-ever Author (R)evolution Day, cosponsored by Publishers Weekly, designed to inform authors, content creators, agents, and indie author service providers about the promotion of books in the digital age. Blogger and author Cory Doctorow brought up the concept of the “hybrid author” — the author who publishes traditionally and self-publishes.

One of the most talked about points of the day was discovery. During an afternoon panel, Kobo’s Mark Lefebvre started by saying to authors: “Don’t wonder how you will get discovered — think about what you're going to do to deserve being discovered.”

The panelists agreed that author investment is very often tied to author discovery. In relation to social media, Elizabeth Keenan of Penguin’s publicity department said, “It’s a full-time job to make it work.” (See our SomersaultSocial training program for authors.)

Lefebvre said the most important thing in getting someone to buy a book is still the opinion of someone the reader trusts, and all panelists agreed that — especially in the digital age when curation becomes more and more important — getting reviews for your book is essential.

The “power of free” was discussed; attracting your audience by offering them something, whether it be an excerpt or author expertise on a subject, and giving that audience an answer to the question every reader asks when picking up a book: “What’s in it for me?”

Read this in full.

See TOC articles tagged Author (R)evolution Day.

Read coverage by Good E-Reader (@Goodereader).

Also see our previous blogpost, "Guy Kawasaki's New Self-Publishing Instruction Book."

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

BBC Radio 4’s business program The Bottom Line with Evan Davis (@EvanHD) recently (Feb. 9) focused on the sea changes occurring in the world of book publishing.

Like the music industry before it, the print book industry has been turned upside down up by the digital revolution. As sales of ebooks continue to grow, bookshop sales are down from a peak in 2007. So what does the future hold for the bricks-and-mortar bookstore? Will physical books become a thing of the past? And what role will traditional players like publishers, agents, and retailers play in this brave new world?

The program consists of Davis interviewing Jonny Geller, literary agent and joint CEO of Curtis Brown; Victoria Barnsley, CEO and publisher of HarperCollins UK and International; and Michael Tamblyn, Chief Content Officer at Toronto-based ebook retailer Kobo.

According to The Bookseller (@thebookseller), in the program, Barnsley says the idea of the bookshop as a book club, charging customers for “the privilege of browsing, is not that insane,” given the level of threat faced by the general bookshop. Certain shoeshops in the US are already charging customers to try on shoes, she noted.

Barnsley predicted that the level of digital ebook sales would “level off and end up being more like 50/50 [physical books and ebooks] for quite some time, if the physical bookshops survive.” But she said the survival of the physical bookshop was “the big question.” “Readers still do quite like physical books; the question is, will they be able to buy them, actually,” she told Davis.

Listen to this program in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Ann Patchett, award-winning author of such novels as Bel Canto and State of Wonder, is also the co-owner of Parnassus (@ParnassusBooks1), an independent bookstore in Nashville. In the above video from the Oprah Winfrey Network, Patchett says independent bookstores are vital for the health of local communities. She says a bookstore is “a community center.”

Also see our blogposts, “Why an Author has Started a Bookstore in Nashville,” “Baker Book House Celebrates Grand (Re)Opening,” and “Somersault Group Reports on Christian Retail Trends.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

In The Guardian (@GuardianBooks), Robert McCrum offers a list that he considers to be “the hinge points in the evolution of Anglo-American literature -- a composite of significant events, notable poems, plays, and novels, plus influential deaths, starting with the violent death of Shakespeare's one serious rival.” Do you agree with him? Let the discussion begin.

1. The death of Christopher Marlowe (1593)

2. William Shakespeare: The Sonnets (1609)

3. The King James Bible (1611)

4. William Shakespeare: The First Folio (1623)

5. John Milton: Areopagitica (1644)

6. Samuel Pepys: The Diaries (1660-69)

7. John Bunyan: Pilgrim's Progress (1678)

8. John Locke: Essay Concerning Human Understanding (1690)

9. William Congreve: The Way of the World (1700)

10. Daniel Defoe: A Journal of the Plague Year (1722)

Read the full list.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Book publishing veteran Mike Shatzkin (@MikeShatzkin) says, “One of the most underappreciated realities of the book business is how hard it is for a retailer to manage an inventory of trade books.”

A bookstore’s inventory is its biggest investment. The performance of inventory — how many times it “turns” in a year and how successfully the store manages to buy what it needs without wasting investment (tying up cash) and incurring margin-destroying revenueless-costs (return freight, probably added to inbound freight, plus wasted labor shelving, removing, packing, and shipping) — is, by far, the single biggest determinant of whether a store succeeds commercially or fails.

As the shelf space for books being managed by retailers that accept the high cost of managing book inventory and commit to doing it effectively continues to decline, publishers need to understand that it will be really hard for non-book retailers to replace them.

Read this in full.

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

Publishers Weekly (@PublishersWkly) reports, “Stepping up its support of self-published and independently published books, the Apple iBookstore has launched a new category called Breakout Books.”

While the iBookstore has always accepted self-published works, the new iBookstore category gives publishers and authors a new platform for marketing and promoting their books and highlights both the growing sales of self-published titles and the increasing significance of the category.

Read this in full.

From The New York Times (@mediadecodernyt):

“Apple is helping to shape a brighter, more democratized future for book publishing,” said Mark Coker, the founder of Smashwords, a leading distributor of digital books.

Read this in full.

The bulk of the titles featured in the Breakout Books promotion are distributed by Smashwords. Read all about it on Mark Coker’s (@markcoker) blogpost, “Smashwords Authors Gain Seat at the Merchandising Table with the Apple iBookstore’s Breakout Books Promotion.”

Also see our previous blogposts, “Can Ebooks Succeed Without Amazon?,” “A New Publishing Ecosystem Emerges,” and “Guy Kawasaki's New Self-Publishing Instruction Book.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Publishers tab, which includes links to Self-Publisher services.

The book The 10-Second Rule (@The10secondrule) (#T10SR) by Clare De Graaf (@ClareDeGraaf), has just been released by Simon & Schuster (Howard Books). Somersault helped Clare self-publish the book prior to Simon & Schuster taking it on.

Clare explains the book’s origin this way:

Years ago I noticed that during the course of my day I’d have these impressions to do something I was reasonably certain Jesus wanted me to do. It could be an impression to either do something good for someone or a warning about a sin I was about to commit. It might be to stop for a car broken down on the highway, speak to a co-worker about Jesus, or simply turn off my computer before I ended up at a site where no Christian should go.

Almost simultaneously I would sense another voice whispering to me. “You don’t have time to do that – helping that person could get messy – you can’t afford to help them right now – it’s okay, one more time won’t kill you – send it, you’ve been wronged!”

If I listened to this other voice and thought about it long enough, the moment for obedience would pass, often to my relief. It finally dawned on me that by procrastinating, I was unintentionally teaching myself the habit of disobedience. Why is that?

Read this in full.

Congratulations, Clare!

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.

This New York Times (@NYTimesAd) article by Brooks Barnes (@brooksbarnesNYT) shows how difficult it is for traditional companies to adjust to the digital age; they have to learn a whole new way of thinking and doing business. The article has implications for all book publishers.

Trying to finally master the Internet the way it has theme parks or animated films, the Walt Disney Company has redesigned its website, Disney.com, for the third time in 5 years.

Figuring out the Internet is critical for all media companies, but Disney’s future in particular depends on a winning strategy. The children it hopes to turn into lifelong consumers of its products are increasingly living online. Disney Channel used to be the company’s most important welcome mat. Now executives refer to Disney.com as the “front door.”

Read this in full.

Also see our blogpost, “In Customer Service Consulting, Disney's Small World Is Growing.”

Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.

Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.

Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.

Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN). 

Get our blogposts delivered into your email inbox.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.