In under 3 minutes, Derek Sivers (@sivers) dissects lessons from a candid video and explains how leaders (and followers) start movements:
- A leader needs the guts to stand out and be ridiculed.
- The first follower shows everyone else how to follow.
- The leader embraces the first follower as an equal (so now it’s not about the leader (singular) any more, it’s about “them.”
- The first follower is an underestimated form of leadership.
- The first follower is what transforms a lone nut into a leader.
- When the second follower joins, it’s no long 2 but 3, and 3 is “news;” a movement must be public.
- New followers emulate the followers, not the leader.
- As more people join, momentum begins, until a tipping point occurs and a movement starts.
- As more people join in, it becomes less risky for others to join in (they won’t stand out, they won’t be ridiculed, but they’ll be part of the in-crowd if they hurry).
This is a great video to show at your next staff meeting!
We at Somersault believe in the power of strategic market research and strongly recommend it to our clients. But these funny videos demonstrate how focus groups and other research techniques shouldn’t be superficially taken on face value; they need to be carefully prepared and analyzed so as to never kill your innovative, necessary, and game-changing ideas.
When you write copy, you own the right of copyright to the copy you write, if the copy is right. If, however, your copy falls over, you must right your copy. If you write religious services, you write rite, and own the right of copyright to the rite you write.
Conservatives write Right copy, and own the right of copyright, to the Right copy they write. A right-wing cleric would write Right rite, and owns the right of copyright to the Right rite he has the right to write. His editor has the job of making the Right rite copy right before the copyright can be right.
Should Reverend Jim Wright decide to write Right rite, then Wright would write right rite, to which Wright has the right of copyright. Duplicating his rite would be to copy Wright's Right rite, and violate copyright, to which Wright would have the right to right.
Right?
(Source: Mikey's Funnies)
Notice, no ebook is depicted? :) (although highlighting is available digitally)
HA! So that's why! David Frum quotes a literary friend in Andrew Sullivan's The Daily Dish in The Atlantic:
It's summer, and publishers take the summer off, starting about April 15 and resuming shortly after Labor Day. They work hard through early September until the Jewish holidays, which they observe for the full three weeks from Rosh Hashonah to Shemini Atzeret. Columbus Day and Thanksgiving pretty much wipe out October and November, and December is of course gone to Christmas. Their offices are open at greatest length for a couple of weeks in each of January, February and March before they shut down again for the summer, as noted, in April.
This New York Times article (http://www.nytimes.com/2010/07/11/fashion/11AuthorVideos.html?ref=media) explores what it means for reclusive authors to have to go before the unblinking eye of the camera in search of readers. Here's an excerpt:
In the streaming video era, with the publishing industry under relentless threat, the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music. And now, those who once worried about no one reading their books can worry about no one watching their trailers.
Yet...authors recognize the necessity — even the opportunity — of technologically upgrading their marketing efforts. “Any way we can reach out to readers is worth trying,” [says one author].
The Mobys are awards for book videos. This year, Dennis Cass won best performance by an author for his satirical look of "the groveling expected of modern writers." Very funny!