This New York Times article (http://www.nytimes.com/2010/07/11/fashion/11AuthorVideos.html?ref=media) explores what it means for reclusive authors to have to go before the unblinking eye of the camera in search of readers. Here's an excerpt:
In the streaming video era, with the publishing industry under relentless threat, the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for anything from 30 seconds to 6 minutes, frequently to the tune of stock guitar strumming, soulful violin or klezmer music. And now, those who once worried about no one reading their books can worry about no one watching their trailers.
Yet...authors recognize the necessity — even the opportunity — of technologically upgrading their marketing efforts. “Any way we can reach out to readers is worth trying,” [says one author].
The Mobys are awards for book videos. This year, Dennis Cass won best performance by an author for his satirical look of "the groveling expected of modern writers." Very funny!