How to Start a Movement

In under 3 minutes, Derek Sivers (@sivers) dissects lessons from a candid video and explains how leaders (and followers) start movements:

A leader needs the guts to stand out and be ridiculed.
The first follower shows everyone else how to follow.
The leader embraces the first follower as an equal (so now it’s not about the leader (singular) any more, it’s about “them.”
The first follower is an underestimated form of leadership.
The first follower is what transforms a lone nut into a leader.
When the second follower joins, it’s no long 2 but 3, and 3 is “news;” a movement must be public.
New followers emulate the followers, not the leader.
As more people join, momentum begins, until a tipping point occurs and a movement starts.
As more people join in, it becomes less risky for others to join in (they won’t stand out, they won’t be ridiculed, but they’ll be part of the in-crowd if they hurry).

This is a great video to show at your next staff meeting!

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