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Statistics compiled by the International Bulletin of Missionary Research are now depicted in this Infographic (also available as a PDF) by Seedbed Publishing (@OfficialSeedbed).

Notice the shift towards nondenominational churches. In 1900 there were less than 8 million nondenomination Christians. Now there are more than 432 million.

Also see our previous blogposts “Christianity: World’s Largest Religion” and “Study: Religiously Active People More Likely to Engage in Civic Life.”

Bookmark and use daily SomersaultNOW, our (@smrsault) online dashboard for publishing and marketing professionals.

According to Gallup (@gallupnews), Mississippi is the most religious US state, and is the first of 9 other states — Utah, Alabama, Louisiana, Arkansas, South Carolina, Tennessee, North Carolina, Georgia, and Oklahoma  —  where Gallup classifies at least half of the residents as “very religious.”

At the other end of the spectrum, Vermont and New Hampshire are the least religious states, and are 2 of the 5 states  — along with Maine, Massachusetts, and Alaska — where less than 30% of all residents are very religious.

Read this in full and use the above interactive map.

And see USA TODAY’s (@faith_reason) “Topography of Faith” interactive map.

Gallup also reports that Americans who attend a church, synagogue, or mosque frequently report experiencing more positive emotions and fewer negative ones in general than do those who attend less often or not at all. Frequent churchgoers experience an average of 3.36 positive emotions per day compared with an average of 3.08 among those who never attend. This relationship holds true even when controlling for key demographic variables like age, education, and income.

Read this in full.

Also see our previous blogposts “Study: Religiously Active People More Likely to Engage in Civic Life,” and “Christianity: World’s Largest Religion.”

Be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Research tab.

This video, highlighting the history of the WWII British government poster “Keep Calm and Carry On,” has gotten nearly 1 million views in less than a month. The original war slogan was all but forgotten until a poster was discovered in 2000 in a box of books bought by Barter Books (@BarterBooks), a large second-hand bookshop in north-east England. In a bit of alchemy, the store has turned those 5 words into word-of-mouth gold.

Also see our previous blogpost “The 3 Qualities That Make A YouTube Video Go Viral.”

Let Somersault (@smrsault) help you strategically communicate your brand message.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

The new Common English Bible (http://CommonEnglishBible.com) is #7 in unit sales and #10 in dollar sales on the CBA Bible Translation Best Seller list for the month of April (http://cbaonline.org/nm/documents/BSLs/Bible_Translations.pdf). This marks the fourth month the Common English Bible (Twitter @CommonEngBible – http://twitter.com/CommonEngBible) has been on the Unit Sales list (moving up from #10) and the first month it’s appeared on the Dollar Sales list since its release last fall.

“The broad acceptance of the Common English Bible by scholars, consumers, and book sellers is gratifying,” says Paul Franklyn, PhD, associate publisher. “It confirms our decision to create an academically rigorous yet naturally understandable translation for 21st century English readers; a translation from the original Hebrew, Aramaic, and Greek that’s built on common ground from the bottom up.”

The Common English Bible’s popularity has soared since it was first released last September. In addition to being a repeat best seller,

·         it was named one of the top 10 religion stories of 2011 by leading journalists of the Religion Newswriters Association

·         people are printing its verses in calligraphy when they LIKE the Facebook page http://facebook.com/LiveTheBible

·         a Lenten PowerPoint^® presentation of nature scenes in vivid color photography combined with scripture verses from the Common English Bible has been viewed, downloaded, and embedded more than 10,000 times (http://CommonEnglishBible.com/CEB/LentDownloads and http://slideshare.net/CommonEnglishBible)

·         200 bloggers are participating in the “Common English Bible Change Your Heart and Life” blog tour (http://CommonEnglishBible.com/CEB/blogtour) through Pentecost Sunday in May (Twitter hashtag #CEBtour – http://twitter.com/#!/search/realtime/%23CEBTour).

·         the Common English Bible’s video “Who Does God Love” (vimeo.com/CommonEnglishBible) has registered more than 1,000 views and blog embeds (see above)

·         the Common English Bible text, including the Apocrypha, is available to search for free online at Bible Gateway (http://www.biblegateway.com/versions/Common-English-Bible-CEB/), YouVersion.com (http://www.youversion.com/versions/ceb), and the translation’s website

·         more than 6,000 people subscribe to the email Common English Bible “Verse of the Day” delivered daily to personal email inboxes from Bible Gateway (http://www.biblegateway.com/newsletters/)

·         and churches are using the translation to read through the Bible in a year (e.g. http://www.fourthchurch.org/bibleyear.html).

The Common English Bible is a collaboration of 120 Bible scholars and editors, 77 reading group leaders, and more than 500 average readers from around the world. The translators – from 24 denominations in American, African, Asian, European, and Latino communities – represent such academic institutions as Asbury Theological Seminary, Azusa Pacific University, Bethel Seminary, Denver Seminary, Princeton Theological Seminary, Seattle Pacific University, Wheaton College, Yale University, and many others.

The Common English Bible is written in contemporary idiom at the same reading level as the newspaper USA TODAY—using language that’s comfortable and accessible for today’s English readers. More than half-a-million copies of the Bible are in print, including an edition with the Apocrypha. The Common English Bible is available online and in 20 digital formats. A Reference Bible edition and a Daily Companion devotional edition are now also available. Additionally, Church/Pew Bibles, Gift and Award Bibles, Large Print Bibles, and Children’s Bible editions will be in stores soon, joining the existing Thinline Bibles, Compact Thin Bibles, and Pocket-Size Bibles, bringing the total variety of Common English Bible stock-keeping units (SKUs) to more than 40.

Visit CommonEnglishBible.com to see comparison translations, learn about the translators, get free downloads, and more.

The Common English Bible is sponsored by the Common English Bible Committee, an alliance of five publishers that serve the general market, as well as the Christian Church (Disciples of Christ) (Chalice Press), Presbyterian Church (USA) (Westminster John Knox Press), Episcopal Church (Church Publishing, Inc.), United Church of Christ (The Pilgrim Press), and The United Methodist Church (Abingdon Press).

For a media review copy of the Common English Bible and to schedule an interview with Paul Franklyn, please contact Diane Morrow, dmorrow@tbbmedia.com, at 800.927.1517, x106.

This article in The Economist (@TheEconomist) explains how Jeff Bezos, the founder and CEO of Amazon (@amazon), values innovation and risk-taking. It begins with the example of Bezos’ major investment in “a gargantuan clock” being built inside the Sierra Diablo Mountain Range in Texas by The Long Now Foundation (@longnow). This 10,000-year clock, designed “to be a symbol, an icon for long-term thinking,” will tick once a year, its century hand will advance once every 100 years, and its cuckoo will come out on the millennium.

Mr. Bezos’s willingness to take a long-term view also explains his fascination with space travel, and his decision to found a secretive company called Blue Origin, one of several start-ups now building spacecraft with private funding. It might seem like a risky bet, but the same was said of many of Amazon’s unusual moves in the past. Successful firms, he says, tend to be the ones that are willing to explore uncharted territories. “Me-too companies have not done that well over time,” he observes.

Eyebrows were raised, for example, when Amazon moved into the business of providing cloud-computing services to technology firms—which seemed an odd choice for an online retailer. But the company has since established itself as a leader in the field. “A big piece of the story we tell ourselves about who we are is that we are willing to invent,” Mr. Bezos told shareholders at Amazon’s annual meeting last year. “And very importantly, we are willing to be misunderstood for long periods of time.”

...[Criticism does] nothing to sway Mr. Bezos, who is convinced that rapid technological change creates huge opportunities for companies bold enough to seize them. “There is room for many winners here,” he says. But he believes Amazon can be one of the biggest thanks to its unique culture and capacity for reinventing itself. Even in its original incarnation as an internet retailer, it pioneered features that have since become commonplace, such as allowing customers to leave reviews of books and other products (a move that shocked literary critics at the time), or using a customer’s past purchasing history to recommend other products, often with astonishing accuracy.

Read this in full.

Also see Bezos' long view approach in "Bezos team finds Apollo 11 rocket engines on Atlantic floor."

Contact Somersault (@smrsault) to help you set your leadership vision and take advantage of technology to advance your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Innovation and Leadership tabs.

Will attractive aromas spritzed in the air be able to save bookstores? According to an article by Robert Klara (@UpperEastRob) in Adweek (@Adweek), a growing trend among diverse businesses (including retail, hotels, funeral homes, retirement villages, medical and law offices) is secretly scenting the air customers breathe to get them to buy more.

At a time when brands have already fine-tuned everything from their store color palettes to employee dress codes to the music thumping through the speakers, scent — the sole remaining sense that can directly influence how a customer regards a brand — is becoming an increasingly important instrument in the marketer’s toolbox. Given that smell is the most powerful and emotional of all the senses, the bigger surprise might be that it’s taken brands this long to wake up to smell’s potential.

...Environmental psychologist Eric Spangenberg of Washington State University says, “The technology has advanced to the level where anyone can do it.”

...Brands want their customers to be in such environments because, as research has shown, even a few microparticles of scent can do a lot of marketing’s heavy lifting, from improving consumer perceptions of quality to increasing the number of store visits.

...Brands that use the technology have a singular aim: to put people in the mood to spend. “Pleasant, subtle scents lift our moods and impact buying behavior,” says Donna Sturgess (@donnasturgess), president of Buyology (@BuyologyInc), a neurological marketing firm based in New York. Brands that have found the right ambient scent, she says, “have seen results as high as double-digit increases in brand preference.”

Read this in full.

Also see our previous blogpost, “Life-Like Mannequins Inspire Real-Life Shoppers.”

Contact Somersault (@smrsault) to help you identify blue ocean strategy for your brand.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.

In this article, senior writer and book critic for The New York Times (@nytimesbooks), Dwight Garner (@DwightGarner), spotlights Kindle Singles (submission policy): “works of long-form journalism (‘well researched, well argued, and well illustrated between 5,000 and 30,000 words’) that seek out that sweet spot between magazine articles and hardcover books. Amazon calls them ‘compelling ideas expressed at their natural length.’” Garner calls them “boutique mini-books” that may create a new genre: “long enough for genuine complexity, short enough to avoid adding journalistic starches and fillers.”

Amazon hardly has a monopoly on this novella-length form. Digital publishers like Byliner (@TheByliner) and The Atavist (@theatavist) are commissioning articles of this length that can be purchased and read on any e-reader, or on laptops or phones.

...Amazon offers 70% of the royalties to its Singles authors....So far Amazon has issued more than 160 Singles, at a rate of 3 per week....Barnes & Noble offers similar material in its Nook Snaps series, Apple has Quick Reads  on its iBookstore, and Kobo has Short Reads....

Read this in full.

See our previous blogposts, “Ebooks are the New Pamphlets” and "In the Year of the Ebook, 5 Lessons From  — and For  — News Organizations."

Also see paidContent’s (@paidContent) "E-Singles: ‘Journalism’s Extraordinary Challenges In An Entirely New Place’" and “Guide to E-singles”).

In keeping with the idea of short-form books or long-form articles (however you look at it), Christianity Today (@CTmagazine) has launched Christianity Today Essentials, a new series of “natural length ebooks,” described by editor-in-chief David Neff (@dneff) as content “longer than a longish magazine article, yet significantly shorter than the typical print book.” He says, “The format allows you, the reader, to go deeper and learn more than you could from a magazine article, without committing the time or money demanded by a full-length book.”

Leadership Network (@leadnet) is beginning a new series of “natural length experiences” under the brand Leadia (@leadiatalk). “Each piece is limited to 10,000 words and has live links to audio, video, and websites.” A Leadia app is available for iPhones and iPads.

And Patheos.com (@Patheos) has started Patheos Press, a “publisher of original ebooks.”

Capturing long-form content online is another aspect of this trend. Services such as Longreads (@longreads), Longform (@longform), and The Browser (@TheBrowser) help readers save and organize in-depth material on the Web.

Contact Somersault (@smrsault) to help you successfully navigate the world of digital publishing.

And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially see the list of self-publishers in the Publishers tab.

Emily Temple, editor of flavorpill (@flavorpill), has compiled more photos of more gorgeous bookstores “from Slovakia to Brazil to West Chester, PA” (see our previous blogpost). Enjoy these (and maybe even plan to visit them) while appreciating the fact that not all bookstores are bereft of customers these days.

See the photos and read this in full.

If you’re a book lover like we (@smrsault) are, bookmark and use daily the SomersaultNOW online dashboard.

The website Book Guys (@PaulTheBookGuy) discovered this article gem by Emily Temple, editor of flavorpill (@flavorpill). Despite grim news of brick-and-mortar bookstores closing, there are still bookshops open that are wonders to the eye and beckon customers to come see!

We can’t overestimate the importance of bookstores — they’re community centers, places to browse and discover, and monuments to literature all at once — so we’ve put together a list of the most beautiful bookstores in the world, from Belgium to Japan to Slovakia.

See the photos and read this in full.

Also see our blogposts, "20 More Beautiful Bookstores from Around the World" and "The 20 Coolest Bookstores in the World."

If you’re a book lover like we (@smrsault) are, bookmark and use daily the SomersaultNOW online dashboard.

Business Insider SAI’s (@SAI) Chart of the Day (@chartoftheday) above depicts book popularity on Goodreads (@goodreads) by members listing the books they’re reading or would like to read, and the spike a book receives after it's mentioned by NPR (@NPR) or The New York Times (@nytimes).

Let Somersault (@smrsault) help your brand’s publicity.

And bookmark our SomersaultNOW online dashboard; especially see the Marketing/PR tab.