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Today is Palm Sunday, which begins Holy Week (or Passion Week) — the week that commemorates Jesus’ death and resurrection. Bible Gateway Blog (@biblegateway) — has designed a new Infographic (#infographic) that harmonizes the 4 Gospel accounts of Holy Week and lets you examine the “who,” “what,” and “where” of events leading up to and through Easter. Follow the lines in the chart to see at a glance what people were doing, where they were, and whom they were with at any point during the week.

See the Infographic in full.

Also see Somersault’s Infographic of 2011, the year to celebrate the significant and life-changing milestones achieved in the areas of publishing, technology, and innovation.

Baptist Press (@baptistpress) reports on the surge among Christians to use mobile applications in accessing the Bible, especially in a mobile context.

There are Christian apps on every smartphone platform, but among the two most popular platforms -- Android and iPhone's iOS -- there are literally hundreds of Bible and Christian-themed apps, helping believers with everything from Scripture memorization to lesson preparation to Bible study to witnessing....

The most popular Christian app, by far, is the YouVersion Bible app (@YouVersion), developed by the multiple-site-campus church known as LifeChurch.tv.

Read this article in full. Also see “Christian Apps of the Month.”

Ministries and churches are creating their own apps to further their messages. For example, see the Billy Graham Evangelistic Association (@BGEA) mobile site and its “Steps2Peace” app.

Let Somersault create a strategic app for your brand. Be sure to use daily our SomersaultNOW dashboard to remain current with the latest developments in social media marketing and digital publishing. And as long as we’re talking about mobility, be sure to regularly use Somersault’s mobile site for links to other mobile-friendly sites.

TechCrunch (@TechCrunch) asks

Are books better as standalone, pristine works or as social objects to be modified and commented on by those who read them? We are about to find out. Today, Rethink Books (@RethinkBooks) is launching its SocialBooks software which allows publishers to turn their books into iPad apps. The app makes it possible for readers to share their highlighted text from a book on Twitter or Facebook, along with their comments, related photos, and videos. Private groups can also be created for more of a book-club feel. The first book to become socialized in this manner will be the Bible (published by HarperCollins).

Read this article in full. Also read the Rethink Books blog post "Publishing's Napster Moment is Now."