TechCrunch (@TechCrunch) asks
Are books better as standalone, pristine works or as social objects to be modified and commented on by those who read them? We are about to find out. Today, Rethink Books (@RethinkBooks) is launching its SocialBooks software which allows publishers to turn their books into iPad apps. The app makes it possible for readers to share their highlighted text from a book on Twitter or Facebook, along with their comments, related photos, and videos. Private groups can also be created for more of a book-club feel. The first book to become socialized in this manner will be the Bible (published by HarperCollins).
Read this article in full. Also read the Rethink Books blog post "Publishing's Napster Moment is Now."