He is risen! He is risen, indeed!
Doubting Thomas
The above chart is by Business Insider (@businessinsider) SAI (@SAI) Chart of the Day (@chartoftheday).
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The Crowing with Thorns
The Denial of St. Peter
An article by Stuart Elliott (@stuartenyt) in The New York Times (@NYTimesAd) explains another facet of the revolutionary change occurring in society because of the Internet:
The language of social media — “fans,” “friend request,” “like,” “social network,” and, yes, “status update” — is increasingly appearing in advertising, whether or not those ads are running in social media like Facebook, Twitter, and YouTube. Such ads are also increasingly being aimed at mainstream consumers, not just the younger consumers who were the early adopters of social media.
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest, by which brands seek to associate themselves with elements of popular culture that are pervasive enough to be familiar to the proverbial everybody. Social media’s new starring role in product pitches signals that agencies and advertisers believe they are sufficiently prevalent to refer to without producing puzzled reactions.
Another article says “every business should embrace change.” Kevin Chou, CEO and co-founder of Kabam, writes on his LinkedIn blog about counsel he received from a colleague, who said, “Business change is never popular, and it's a messy affair, but survival depends upon it."
"It's tough to put difficult advice into action, and harder still to have the conviction to see necessary changes through. For one thing, you need a thread-the-needle combination of self-confidence that you've made the right decision, and humility, so that you and your team learn quickly to fix the inevitable mistakes in the messy road ahead. For anyone facing a dreaded but necessary change process, I give the same advice – you likely won’t be popular, and will make inevitable mistakes – but standing still is certainly not an option."
We at Somersault believe the unprecedented changes occurring in the publishing world aren’t a crisis to avoid; they’re a playground of possibilities. We’re here to help you embrace change and leverage it to fulfill your mission. We like to say we’re flipping the publishing world right-side up!
Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.
Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN).
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A report in the The Bookseller (@thebookseller) says “the crucial role of physical bookshops to a healthy publishing industry” is evident “by findings from both Bowker Market Research UK (@Bowker) and research company Enders Analysis.”
“We estimate that when a bookshop closes, about a third of its sales transfer to another bookshop,” says Enders analyst Douglas McCabe. This means as much as two-thirds of sales disappear. Some of this spend doubtless migrates online, but much of it vanishes from the book sector entirely.”
Both McCabe and BMR director Jo Henry agree on the crucial role of bookshop browsing. Discovery still does not work online, McCabe asserted. “Consumers do not browse the Internet as is often suggested,” he said. Enders Analysis estimates that serendipity and discovery generate as much as two-thirds of UK general book sales, much of this down to bookshops. “There is almost nothing that can be done to sustain the health of the network of bookshops that should be collectively considered too extravagant,” McCabe said. “Without bookshops, publishing would have to rethink its model at every level.”
The UK bookstore chain Waterstones (@Waterstones) is now “stocking special limited edition books with exclusive extra material to try to give it the edge in the competitive book-selling market. The book retailer has signed contracts with publishers to sell unique versions of their books, only available in Waterstones stores” to lure buyers away from Amazon and other online outlets.
Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
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This article in The New York Times on “how JPMorgan Chase got into the mess of the London whale trades that dominated the financial news last year” illustrates the real costs of inexact communication.
A key figure in the controversy wrote at the time the following in a memo to “the International Senior Management Group of the Chief Investment Office:
...sell the forward spread and buy protection on the tightening move,... use indices and add to existing position,... go long risk on some belly tranches especially where defaults may realize,... buy protection on HY and Xover in rallies and turn the position over to monetize volatility.”
Gibberish. Yet it was approved, even though “relevant actors and regulators could not understand” it.
This is a reminder to all of us in the publishing trade that good writing is rooted in clear writing! As Strunk and White said in The Elements of Style,
Since writing is communication, clarity can only be a virtue. When you become hopelessly mired in a sentence, it is best to start fresh; do not try to fight your way through against the terrible odds of syntax. Usually what is wrong is that the construction has become too involved at some point; the sentence needs to be broken apart and replaced by two or more shorter sentences.
Muddiness is not merely a disturber of prose, it is also a destroyer of life, of hope: death on the highway caused by a misplaced phrase in a well-intentioned letter, anguish of a traveler expecting to be met at a railroad station and not being met because of a slipshod telegram. Think of the tragedies that are rooted in ambiguity, and be clear! When you say something, make sure you have said it. The chances of your having said it are only fair.
Contact Somersault (@smrsault) to help you strategically (and clearly) publish and market pbooks, ebooks, and audiobooks.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.
Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN).
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And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.
Writing in Christianity Today (@CTmagazine), Bryn Sandberg (@brynsandberg) says “new opportunities from journalist David Aikman and novelist Jerry Jenkins aim to help aspiring authors who lack a platform.”
To address the difficulty that new writers are having [in getting published], Jenkins and Aikman are independently starting new initiatives they hope will improve the odds that fresh Christian talent can get work published.
David Aikman created the Aikman Opportunity Award for Young Christian Writers (@AikmanAward) to give authors a start as well as persuade them to go into Christian writing as a career. The purpose of the award is to identify nonfiction Christian manuscripts to steer toward publication in 2014....
In his own effort to help aspiring writers get published without having a "name" in the industry, Jenkins recently launched a self-publishing company, Christian Writers Guild Publishing (@CWGuild).
Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.
Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN).
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Click Image to Enlarge
Source: 10 Lessons on Leadership
(Click to enlarge the Infographic).
The above Infographic is by the online backup service Mozy (@mozy).
Contact Somersault (@smrsault) to help you strategically publish and market pbooks, ebooks, and audiobooks.
Download our white paper, “Tech, Trends, & Retail Success: See the Future and Act Now,” in which we detail the elements of creating extreme retail in-store experiences.
Learn about SomersaultSocial (@SomersaultHelp), our Web-based author online marketing education modules.
Add our Facebook page (http://facebook.com/SomersaultGroup) & Twitter stream (http://twitter.com/smrsault) to your Flipboard account on your iPad, iPhone, or Android. Or download our blog as an ebook to your ereader (http://goo.gl/3nTtN).
Get our blogposts delivered into your email inbox.
And be sure to bookmark and use daily the SomersaultNOW online dashboard; especially the Book Discovery Sites tab.