4 Trends & 12 Strategic Questions for 2012 - somersault

4 Trends & 12 Strategic Questions for 2012

In the September/October 2011 issue of Outreach (@Outreach), Bobby Gruenewald (@bobbygwald), pastor and innovation leader at YouVersion (@YouVersion), offered trend analyses to help church leaders be more effective in 2012:

1. Trend: Permanence to Mobility. Question: If people are increasingly mobile now, how does this shape the opportunities we offer to engage them in ministry?

2. Trend: Consumer to Producer/Consumer. Question: How can we move content creation beyond just our team and harness the creativity of the church?

3. Trend: Content to Conversation. Question: How can we build conversation around our teaching and what’s happening in our church?

4. Trend: Programmed to On-Demand. Question: How can we make what we do more adaptable? How can we go from one-size-fits-all programming to something that is highly customizable—when and where people need it?

Read this in full.

Bookmark and use daily Somersault’s (@smrsault) SomersaultNOW online dashboard; especially the Leadership and Innovation tabs.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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