The American demographic landscape has changed significantly, as reflected in the 2010 US Census compiled by the US Census Bureau (@uscensusbureau). The shifts related to race, age, gender, ethnicity, geography, income, and other key marketing drivers profoundly impact the USA and how brands communicate their messages to target audiences. Adweek (@Adweek) has partnered with Draftfcb (@Draftfcb), to present The New America (@The_New_America), a website “dedicated to providing timely and topical news and insights on what the metrics mean for marketers, ad agencies, publishers, and technology companies.”
A few articles of interest:
· Higher Numbers for Higher Education: More than 30% of adults now have bachelor’s degrees
· Multigenerational Households: Number of children living with a grandparent increases
· Coming of Age in the Down Economy: Pew finds young Americans are underemployed but optimistic
· Man Down: The future isn’t rosy for American males
· An Unmarried Boomer: The growing number of middle-ages singles has significant implications
· 5 Discoveries from the 2010 Decennial Census That Advertisers Should Know:
1. The US population is an older one.
2. We are an ethnic soup spread throughout the country.
3. The growth of the Latino population is substantial.
4. Multiracial identification is growing.
5. Internal migration from the North and East to the South and West continues.
See The New America.
How will these changes influence your publishing agenda in the coming months and years? Write your comments below.
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