Digital Media's Ever-Swifter Incursion

In The New York Times Media & Advertising section (@NYTimesAd), David Carr (@carr2n) says “the velocity of transformation is growing” in this digital publishing era.

Technology has altered the media business more than most, not in one big surge, but in a series of waves, each one shifting the ground that traditional businesses were built on.

He recounts how David Carey, the president of Hearst Magazines (@HearstCorp), had The Huffington Post (@HuffingtonPost) on his mind when he addressed a group of employees last week.

“I am telling them to beware of digital upstarts that don’t follow any of the rules of big companies like ours,” he said. “Huffington Post has gone down paths that others scoffed at and they have emerged with a string of very strong products.”

Read this in full.

Contact Somersault (@smrsault) to help you identify blue ocean strategy for your brand in this fast-changing publishing climate.

And be sure to bookmark and use daily the SomersaultNOW online dashboard.