Fast Company (@fastcompany) reports that “one out of every five Americans plans to own a tablet by 2014,” according to a Harris poll. Most want to use it to browse the Web, followed by accessing their email, reading, social networking, watching TV or movies, conducting business, and playing games. The “reading” category grabs Somersault’s attention: 53% predict they’re going to add devices like the iPad to their schedule of absorbing everyday content. Another reason for publishers to be serious about digitizing their material in innovative ways. Read the full report.
