Thomas Nelson's Historic Bible Exhibit at the NRB Convention

Somersault is attending the NRB Convention at the Gaylord Opryland Resort in Nashville, where we're greeting friends and meeting new ones. We're enjoying reviewing projects with them and discussing new publishing, marketing, and branding campaigns to undertake in the coming months. While there, we viewed and took some photos of Thomas Nelson's (@ThomasNelson) extensive exhibit of historic Bibles in the exposition hall.

“The Living Legacy of the Bible” exhibit is part of KJV400, Nelson Bible’s (@NelsonBibles) unprecedented 400 day celebration of the 400th anniversary of the publication of the King James Version of the Bible.

The exhibit allows attendees to experience first-hand more than 4,000 years of Bible history, from the time of Abraham to the present day. Artifacts in the exhibit include Dead Sea Scroll fragments, cuneiform tablets, numerous historic Bibles, an original 1611 KJV Bible, and much more.

The #1 selling Bible translation of all time, the King James Version was first published May 2, 1611. Unparalleled in its theological, literary, and cultural magnitude, the KJV continues to inspire people from all walks of life and faith traditions.

At the start of 2011, Somersault produced an interactive Infographic featuring 22 landmark anniversaries in the areas of publishing, innovation, and technology occuring this year, one of which is the 400th anniversary of the KJV Bible. Read the news release.

See more photos of "The Living Legacy of the Bible" exhibit.

See more photos of the NRB 2011 Convention.

When Will Amazon Give Away Kindles?

Kevin Kelly at Technium plots out the sliding price of the Kindle (@AmazonKindle) and suggests we could see free Kindles by November. Could Amazon conceivably package the Kindle in its Prime service? How about if a buyer promises to buy, say, 20 books then he or she can get a free Kindle?

How should publishers prepare for this possibility?

Read more at Chart of the Day (@chartoftheday).

Christian Writers Guild Acquires Sally Stuart's Christian Writers' Market Guide

As of March 1, the Jerry B. Jenkins Christian Writers Guild (@CWGuild) will have acquired Sally Stuart's Christian Writers Market Guide,  the annual comprehensive resource guide offering up-to-date information on the Christian publishing industry. Stuart's annual publication, now in its 26th year, has become a reliable source for the critical information needed by those seeking to publish their work in the Christian community. The resource will still be published by Tyndale House (@TyndaleHouse), but with the 2012 edition will change its title to The Christian Writer's Market Guide and the byline will switch from Sally Stuart (@stuartmarket) to Jerry B. Jenkins (@JerryBJenkins).

Christian Writers' Market Guide offers tips and ideas for Christian writers and includes contact information, pay rates, submission guidelines for more than 400 book publishers, 600 periodicals and websites as well as information on hundreds of literary agents, contests, conferences and editorial services.

Read the news release in full.

Trends continue in church membership growth or decline

The National Council of Churches' (@ncccusa) 2011 Yearbook of American & Canadian Churches is now available for purchase. According to its editor, the Rev. Dr. Eileen Lindner, “Churches which have been increasing in membership in recent years continue to grow and likewise, those churches which have been declining in recent years continue to decline.” But she says the rates of growth and decline have slowed. The Southern Baptist Convention, the nation's second largest denomination and long a reliable generator of church growth, reported a decline in membership for the third year in a row, down .42% to 16,160,088 members. The Catholic Church, the nation's largest at 68.5 million members, reported a membership growth of .57%.

Read this in full.

To read well is to prepare oneself to live wisely, kindly, and wittily

In an article in Christianity Today (@ctmagazine), Marilyn Chandler McEntyre writes about the importance of reading, saying it “can change the way we listen to the most ordinary conversation.”

I have long valued literary theorist Kenneth Burke's simple observation that literature is ‘equipment for living.’ We glean what we need from it as we go. In each reading of a book or poem or play, we may be addressed in new ways, depending on what we need from it, even if we are not fully aware of those needs. The skill of good reading is not only to notice what we notice, but also to allow ourselves to be addressed. To take it personally. To ask, even as we read secular texts, that the Holy Spirit enable us to receive whatever gift is there for our growth and our use. What we hope for most is that as we make our way through a wilderness of printed, spoken, and electronically transmitted words, we will continue to glean what will help us navigate wisely and kindly—and also wittily—a world in which competing discourses can so easily confuse us in seeking truth and entice us falsely.

In all our concentration trying to forecast where publishing is headed as a result of the digital revolution, we must remember the basic premise remains foundational just as it did centuries ago: reading, itself, sparks vitality.

Tell us your comments on the matter.

Read Marilyn’s essay in full.

New Way to Check Out eBooks

This article by Katherine Boehret (@kabster728) in The Wall Street Journal (@WSJ) highlights the new ability to wirelessly download electronic books from your local library using the Apple iPad or an Android tablet. She writes, “OverDrive Inc. (@OverDriveLibs) released OverDrive Media Console for the iPad, a free app from Apple's App Store. With the app, you can now borrow eBooks for reading on the go with a tablet.” She goes on

You can already borrow an eBook from a library using an eReader, including the Sony Reader and Barnes & Noble Nook, but you'll need a PC and a USB cable for downloading and synching. Amazon's Kindle doesn't allow borrowing eBooks from libraries....

There's a major downside to borrowing digital books. If the book you want is checked out, you still have to wait until someone returns it to borrow it. OverDrive's licenses allow one book copy per person, so several people can't simultaneously borrow the same eBook. Libraries can buy several licenses for a title so they can have multiple copies of popular books for borrowing….

OverDrive serves more than 13,000 libraries with a catalog of 400,000 titles from 1,000 publishers

How do you see the free digital borrowing of ebooks from public libraries to be a positive development for book publishers?

Read this article in full.

New consumer website: Christian Book Expo

Editor of PW Religion BookLine Lynn Garrett (@LynniGarrett) reports

The Evangelical Christian Publishers Association (@ECPA) has debuted a new consumer-oriented website. ChristianBookExpo.com (@ChristianBkExpo) is the new home for ECPA’s bestseller lists, list of Christian Book Award and sales award winners, and more than 200 author interviews and book trailers. Michael Covington (@m_covington), ECPA information and education director, says the top reason people visit the ECPA website is its bestseller list. So the trade group decided to re-organize its online resources to “cross-pollinate” programs and raise consumer awareness of authors and titles. www.ecpa.org will function as a social networking site for professionals in the Christian publishing community. That site will also be the home in the future of online industry forums, Covington says.

The @ChristianBkExpo Twitter stream is included in the Publishing tab of the SomersaultNOW dashboard.

What are your thoughts about the new ChristianBookExpo.com?

Right copyright! :)

When you write copy, you own the right of copyright to the copy you write, if the copy is right. If, however, your copy falls over, you must right your copy. If you write religious services, you write rite, and own the right of copyright to the rite you write.

Conservatives write Right copy, and own the right of copyright, to the Right copy they write. A right-wing cleric would write Right rite, and owns the right of copyright to the Right rite he has the right to write. His editor has the job of making the Right rite copy right before the copyright can be right.

Should Reverend Jim Wright decide to write Right rite, then Wright would write right rite, to which Wright has the right of copyright. Duplicating his rite would be to copy Wright's Right rite, and violate copyright, to which Wright would have the right to right.

Right?

(Source: Mikey's Funnies)

Americans Support Christian Businesses and Brands

According to a new Barna survey, 43% of American adults say they’re open to buying a particular brand if they’re made aware that the company is run based on Christian principles. Most respondents (51%) say they don’t care. Only 3% say an overt Christian faith expressed by brands turns them away. “In other words,” the survey report says, “a product or service managed according to Christian principles generates a positive-to-negative ratio of 14 to 1.”

One-third of all USA adults (37%) say they’d be more likely to knowingly purchase a particular brand if the company embraces and promotes the Christian faith (with 22% expressing the highest level of interest possible on the 5-point scale).

Consumers in the Midwest and South were most likely to express interest in both iterations of Christian business. Nearly six out of ten consumers in the South and half of buyers in the Midwest were more likely to support a business operated by Christian principles. In the West and Northeast, only one-third of customers expressed a preference for a Christian-operated business. Yet, even when asked about the most overt type of faith-based business, only small percentages of customers in the West (2%) and Northeast (3%) said they would be less likely to do business with such an enterprise.

Other demographic segments favoring businesses incorporating Christian elements were women, Boomers (ages 46 to 64), Elders (ages 65-plus), married adults, parents of children under age 18, political conservatives, and Republicans. College grads were slightly less interested than average in Christian companies, though income was not a defining factor for or against.

Young adults (ages 45 and younger, but especially those under the age of 25) were among the least interested in Christian-oriented brands.

One company that didn't need to be told the above research is Chick-fil-A. Read a profile by The Atlanta Journal-Constitution, "At Chick-fil-A, biblical principles shape business." You may also be interested in seeing CNN's "10 religious companies (beside Chick-fil-A)."

What are the implications of this research for your brand and the marketing strategy for your products?

Read the report in full.

The Domino Project

It’s no secret that book publishing is changing at high speed. So fast, in fact, you may have missed Seth Godin’s announcement about his new publishing partnership with Amazon. Together they’ve created the publishing imprint “The Domino Project” to publish an initial list of 6 titles using Amazon’s new “Powered By Amazon” publishing program. Powered by Amazon enables authors to use Amazon's global distribution, multiple format production capabilities, including print, audio and digital, as well as Amazon’s personalized, targeted marketing reach.

Godin is the lead writer, creative director, and instigator for a series of "Idea Manifestos" under his new imprint, which will include books by other bestselling authors, entrepreneurs, and thought leaders. These books will be made available for sale in print editions via Amazon.com and as audiobooks via Amazon.com and Audible.com, at bookstores nationwide and as ebooks exclusively in the Kindle Store.

Godin’s first book in this program is Poke the Box, coming in March.

What implications does this have for other independent authors who no longer want to use traditional publishers to represent their books? How do you foresee this affecting publishers and booksellers?