Why Your Next Phone Might be Bendable - somersault

Why Your Next Phone Might be Bendable

On CNN (@CNN), Pete Cashmore, founder and CEO of Mashable (@mashable), reports that our future may include flexible mobile screens in a variety of devices.

Last week, Nokia (@nokia) demoed a mindblowing prototype handheld device that lets you bend and twist the screen to complete actions like scrolling and zooming.

Meanwhile, Samsung (@Samsungtweets) said on an earnings call last week that it expected to debut phones with flexible displays in 2012 and that flexible tablets would follow.

The advantages of flexible displays are obvious: They're more durable, and they pave the way for new input methods, such as bending the display to zoom.

I think this technology will lead to the biggest breakthrough in mobile devices since the touchscreen. In fact, the next innovation in screen technologies may be an even bigger leap forward than touch displays.

Think not of a bendable display but of a foldable one.

Read this in full.

See Somersault’s previous blogposts “Revolutionary New Paper Computer Shows Flexible Future for Smartphones and Tablets” and "Flexible and Dual Computer Screens to Prepare For."

How will you prepare your publishing agenda for the advent of flexible screens? Let Somersault (@smrsault) help. And stay informed about the news of the future with the Future tab of RSS feeds and resources on SomersaultNOW.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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