This article on CNN (@CNN) examines the logos of candidates. “The carefully-crafted designs represent a candidate's brand, attempting to capture a multi-million dollar campaign in a symbol simple enough to fit on a button.”
“Logos are that first handshake with a voter,” said Ty Fujimura (@tyfuji), a graphic designer who blogs about design, including political art. “They provide an initial touch point, so they should express exactly what the candidate wants to be seen as, whether that’s reliable, loyal, honest or perhaps ‘maverick.’”....
Through collaboration and research, designers and campaign staff can spend days shaping their ideal logo, which often gets tweaked along the way to fit a candidate's evolving campaign strategy....
“Logos are the visual interpretation of a campaign personality,” said Vincent Harris (@VincentHarris) of Harris Media (@HarrisMedia), a communications firm. “Everything from the font size of a candidate's name, to the colors on their website, they all define the campaign.”
Logos and branding strategy are crucial communication elements, no matter what field of endeavor you’re in. Let Somersault (@smrsault) help.