Volkswagen's Tiny Car Comes With Glove-Box Book About Tiny Roads - somersault

Volkswagen's Tiny Car Comes With Glove-Box Book About Tiny Roads

The surprise of finding a unique, fun, and relevant book in the glove compartment of your new car is still a delight, even (or especially?) in this digital ebook age.

In a promotional campaign introducing Volkswagen's Up! (@vw_up & @volkswagen_up) small car to the UK, drivers get a special treat when they find The Narrow Roads of Britain, a handsomely illustrated glove-box-size book that highlights 18 of the thinnest thoroughfares in Britain, from urban tunnels to country lanes — perfect for the Up! to slip through. GPS coordinates appear on each page, along with photos by Harry Cory Wright (@Harrycorywright).

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The Inspiration Room (@InspirationRoom) reports on another innovative use of a printed book: "Land Rover Edible Desert Survival Guide." The agency Y&R Dubai (@yrdubai) created a book with helpful advice in the event of an emergency in the desert and used it to promote Land Rover (@LandRover) to existing owners, gave it away as a supplement to the car's manual, and made it available in sports shops.

It was made out of edible ink and paper, and it had a nutritional value close to that of a cheeseburger.

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Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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