Victorinox Swiss Army Brand's Campaign to "Own" Innovation

The company that brought us everything-but-the-kitchen-sink pocket knives has come up with a campaign to “promote the core values that have contributed to our 127 years of success and fame.” Called Time to Care, it’s Victorinox's (@Victorinox) yearlong initiative celebrating “The Spirit of Innovation and Sustainability.”

Running from late March through the end of September 2011, the Time to Care project showcases the innovative Victorinox Swiss Army Alliance line of watches and chronographs. It consists of two initiatives: a traveling photography exhibition celebrating sustainable design and an international sustainable design competition. The events seek to promote and generate innovative and design solutions.

What ways can you think of to promote your brand’s commitment to innovation?

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