In short, this data shows that: (1) consumers are interested in interacting with advertising that bears a QR code – thus, the promise of additional benefits in the form of deals, coupons, videos, sweepstakes, social media interactions, etc.; and (2) QR codes can help an ad break through the clutter by increasing the chance it will be remembered, great news for advertisers who have already integrated a QR code strategy into a traditional advertising campaign or are looking to insert them in a future campaign.
View the full survey results in pdf form.
How should you be using QR codes in your marketing communications mix?
Update: The above research is interesting, especially in light of the article QR Codes May Be Going Away.