Top 10 Technologies For 2012 - somersault

Top 10 Technologies For 2012

Heidi Sinclair (@heidisinclair), president, Global Technology at Weber Shandwick (@WeberShandwick), offers her list of the top 10 technologies for 2012. Since it’s important in our current age for publishers to see themselves not only as content creators but also as technology companies (to successfully understand what it means to publish ebooks), we’ve included her predictions here:

1.   Tablets. Yep, more tablets. The iPad and Kindle will continue to dominate. But expect other players to be competitive with next generation tablets, and new players (Microsoft) to finally enter. The other big news in the tablet space will be integrating them into our work life as enterprise IT deals with employees using tablets for work and a flood of B2B applications that will make tablets more than a media tool.

2.   Interfaces.

3.   Social.

4.   Internet of Things.

5.   Apps.

6.   Big Data.

7.   Analytics.

8.   Storage.

9.   Entertainment Everywhere.

10. Cloud Computing.

Read this in full.

Stay ahead of the curve by using the SomersaultNOW online dashboard of news and links; especially the Futurist news tab.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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