Students were shown a picture of a QR code and then asked questions like: Can you identify what this is? Do you know how to use it? How likely are you to engage with these in the future?
Here are just a few of our findings:
· 81% of students owned a smartphone
· 80% of students had previously seen a QR code
· 21% of students successfully scanned our QR code example.
· 75% of students said they are “Not Likely” to scan a QR code in the future.
MarketingVOX (@marketingvox) reports that a study by Ypulse (@ypulse) finds that fewer than 1 in 5 students have ever used QR codes, nearly 2/3 of students have no idea what that are, and 6% have seen them but can't figure out how to use them.
According to comScore (@comScore), "the people more likely to scan a QR code are male (61% of code scanning audience), skew toward ages 18-34 (53%), and have a household income of $100,000 or above (36%). They also are more likely to scan codes found in newspapers/magazines and on product packaging - and do so while at home or in a store."
