QR Code Marketing - somersault

QR Code Marketing

In an article in AdAge (@adage), B.L. Ochman, of What’s Next? (@whatsnext), explains why QR code campaigns fail:

· Unreadable codes on billboards, too high up for people to get a clear scan; on ads in subways, where there is no cellphone reception for scans.

· QR codes in TV ads. By time you run and get your phone, find the scanner, and try to take a shot, the ad's over.

· No instructions. Not everyone knows what a QR code is and how to scan it.

· Using a proprietary code so you need a specific type of QR reader to scan it.

Read this in full.

Although Adweek (@Adweek) derides this “World’s Largest QR Code” (able to be seen 2 miles in the sky), it may have the last laugh because of its PR value.

And AXA Bank in Belgium arranged thousands of different colors of cans of paint to form a gigantic QR code.

In an article for Media Post (@MediaPost), brand marketer Maryanne Conlin (@mcmilker) extols the convenience of QR codes as the overriding benefit when marketing to busy moms.

Read this in full.

And this article in Target Marketing (@TargetMktg) asks “QR Codes Vs. Short Codes, and Does Your Campaign Need Them?”

Let Somersault (@smrsault) help you think through your QR code marketing strategy. Be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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