Mobile Social Networking Is Up 37%

A new comScore (@comScore) survey says mobile social networking is on the rise, with Facebook, Twitter, and LinkedIn seeing their mobile audiences grow by at least 50% each in the past year.

More than 72 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37% in the past year. The study also finds that more than half of mobile users read a post from an organization, brand, or event while on their mobile device.

Over the last year, Facebook’s mobile audience doubled to 57 million users. Twitter saw its mobile audience grow 75% to 13.4 million people. LinkedIn has the smallest mobile audience of the three, but still experienced a boom in the past 12 months, expanding by 69% to 5.4 million users.

Read the news release in full.

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Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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