Mobile Data Usage is Up in Every Age Group - somersault

Mobile Data Usage is Up in Every Age Group

According to Nielsen (@NielsenWire), consumers of every age are migrating their online habits to their mobile devices. And teens have more than tripled mobile data consumption in the past year while maintaining their stronghold as the leading message senders.

In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256% over last year and growing at a rate faster than any other age group. Much of this activity is driven by teen males, who took in 382 MB per month while females used 266 MB.

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Another report by Nielsen, State of the Media: The Mobile Media Report, provides a snapshot of the current mobile media landscape and audiences in the USA and highlights the potential power of mobile commerce in the near future.

· The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively)

· The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days

· The number of smartphone subscribers using the mobile Internet has grown 45% since 2010

· Younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month).

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Let Somersault (@smrsault) help you publish content to your mobile consumer. And be sure to bookmark and use daily the SomersaultNOW online dashboard.

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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