Marketers should make an effort to understand and cultivate so-called brand advocates as social media becomes more prominent. According to a Zuberance (@Zuberance) study, half of brand advocates make a recommendation online because of a good experience with a product or service. The second most prominent motivation for brand advocates: they want to help friends make better purchase decisions.
Though brand advocates are formally defined as making one recommendation a year, without pay – the highest percentage of them (38%) do so 5 to 9 times a year, with 16% making 10 to 15 recommendations and 16% making 15 or more. Other findings:
· Brand Advocates are even more active than previously thought.
· Brand Advocates have even larger social networks than previous studies showed.
· Brand Advocates’ recommendations aren’t limited to consumer brands and products.
See the recorded webinar.
Also see our previous blogpost, “Consumer Trust in Online, Social, & Mobile Advertising Grows.”
Contact Somersault (@smrsault) to help you identify and reach your brand advocates.
And be sure to bookmark and use daily the SomersaultNOW online dashboard.