How Web Video Powers Global Innovation

TED’s (@TEDTalks & @TEDNews) Chris Anderson (@TEDchris) says the rise of Web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation - a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness.

Watch the video on TEDS.

Also read Warc’s (@WarcEditors) article “Procter & Gamble taps ‘collective creativity.’”

What do you think are the implications of Crowd Accelerated Innovation and video-driven content on the future and sustainability of publishing?

Somersault Group

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