Fast Company’s Co.Design (@fastcodesign) has an article that describes Nike's attention to visual branding techniques. "Oregon is one of the fastest [college football] teams in the nation, and we wanted them to look fast," says Todd Van Horn, Nike's top football uniform designer. So Nike crafted the look accordingly.
Visually, the colorway of the uniforms is meant to bring your eyes to the fastest moving parts of the player's bodies -- the hands, and in particular the shins, which move twice as fast as the thighs do while running. The bright yellow socks, which blended seamlessly into the cleats, drew attention to that fact.
Read the article in full and think how the principles used in this situation might apply to your brand.