Fast Company's Co.Design: The 11 Best Innovation Essays to Start 2012 - somersault

Fast Company's Co.Design: The 11 Best Innovation Essays to Start 2012

Co.Design (@FastCoDesign) editor Belinda Lanks (@BelindaLanks) has selected the following essays as a way of sparking #innovation in the coming year:

· What Made Steve Jobs So Great? by Cliff Kuang (@cliffkuang)

· 4 Ways To Spot Markets Ripe For Disruption by Luke Williams (@LukeGWilliams)

· The 6 Pillars Of Steve Jobs's Design Philosophy by Cliff Kuang (@cliffkuang)

· There Are 3 Types Of Innovation. Here's How To Manage Them by Conrad Wai (@sventured)

· Why Do B-Schools Still Teach The Famed 4Ps Of Marketing, When 3 Are Dead? by Jens Martin Skibsted (@jmskibsted) and Rasmus Bech Hansen (@rasbech)

· The 3 Biggest Barriers To Innovation, And How To Smash Them by Luke Williams (@LukeGWilliams)

· Why Do We Hold Fast To Losing Strategies? by Tim Harford (@TimHarford)

· Branding Is About Creating Patterns, Not Repeating Messages by Marc Shillum (@threepress)

· Wanna Create A Great Product? Fail Early, Fail Fast, Fail Often by Jeremy Jackson (@jeremy_jackson)

· 4 Keys To Creating Products For The Lady Gaga Generation by Sarah Nagle (@SmartDesign)

· The Mac Inventor's Gift Before Dying: An Immortal Design Lesson for His Son by Aza Raskin (@azaaza)

Be sure to bookmark Somersault’s (@smrsault) SomersaultNOW online dashboard; especially the Innovation tab.

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