A publishing mainstay capitulates to electronic technology. In The New York Times blog Media Decoder (@mediadecodernyt), Julie Bosman (@juliebosman) reports that “after 244 years, the Encyclopædia Britannica (@Britannica) is going out of print.”
Those coolly authoritative, gold-lettered reference books that were once sold door-to-door by a fleet of traveling salesmen and displayed as proud fixtures in American homes will be discontinued, company executives said.
In an acknowledgment of the realities of the digital age — and of competition from the website Wikipedia — Encyclopædia Britannica will focus primarily on its online encyclopedias and educational curriculum for schools. The last print version is the 32-volume 2010 edition, which weighs 129 pounds and includes new entries on global warming and the Human Genome Project.
“It’s a rite of passage in this new era,” Jorge Cauz, the president of Encyclopædia Britannica Inc., a company based in Chicago, said in an interview. “Some people will feel sad about it and nostalgic about it. But we have a better tool now. The website is continuously updated, it’s much more expansive and it has multimedia.”
According to the Financial Times (@ftmedia), "The emergence of the Web decimated sales of Britannica. From a peak of 120,000 sets sold in 1990, sales fell sharply, with just 8,500 sets of the 2010 edition shipped."
A.J. Jacobs (@ajjacobs), who read the Encyclopædia Britannica from beginning to end and lived to write about it in The Know-It-All: One man's Humble Quest to Become the Smartest Person in the World, says,
...the [printed] Britannica encouraged serendipitous discoveries. Look up Abbott and Costello, and you might be lured in by abalones or Absalom, who died after his luxurious hair got caught in a tree.
...physicality has its rewards....For decades, the Britannica served a symbolic purpose. Fill your living room shelf with encyclopedias, and you were announcing, "Yes, we are an intellectually curious family." A mounted moose head, but for the brainy.
Read the obituary he wrote in full.
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