Digital Book World’s (@DigiBookWorld) editorial director, Jeremy Greenfield (@JDGsaid) says, “For the first time ever, more than half of Americans 65 and older are on the Internet, according to a new report — and this could mean a whole new growing market for ebook publishers and retailers.”
According to the study from the Pew Internet and American Life Project (@pewinternet), 53% of American adults age 65 or older use the Internet or email, up from about 40% less than a year ago. By comparison, 82% of all adults say they use the Internet or email at least occasionally.
Readers in that age group are among the most prolific book buyers, according to the Codex Group, a New York-based book-focused research firm. Book buyers 65 and older buy more books a month than those in the 18-to-24, 25-to-34, and 35-to-44 age groups. Book-buying peaks in the 45-to-54 and 55-to-64 age groups and drops off at 65 and up, possibly due to less disposable income to spend on books.
...“Seniors that read ebooks like the ability to change the type size and appreciate that they can get them at home without having to leave,” says Pew research specialist and report co-author Kathryn Zickuhr (@kzickuhr), referring to an upcoming study from Pew that will discuss libraries and ebooks, and contains feedback from older adults on how they got started reading ebooks and what they like and don’t like about them.
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