Are You Using QR Codes Properly?

MultichannelMerchant (@mcmerchant) says many marketers are not using 2-dimensional mobile barcodes properly.

Though they’re mainstream in countries like Japan, QR codes are still fairly new to most US consumers. If you just slap a QR code on the back of a catalog and don’t explain what it is, why it's there, how to read it – and include a backup URL in case the user scans it and comes up with an error – it may not gain any traction.

And if the QR code does not direct to a site that can be rendered on a mobile device, making it hard for the user to navigate with ease, the user is going to close the mobile browser and not come back.

Read this in full and see case studies cited.

Let Somersault help you set your entire mobile marketing strategy. And be sure to use our mobile site.

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