A Mobile QR Code - Literally

KCI in Grand Rapids, MI, helps brands communicate their marketing messages through a variety of services, from digital to print to data management to mailing to fulfillment. One element KCI recommends to its business clients is the use of QR codes. In fact, KCI believes in the power of QR codes so much that it displays a giant one on the side of its van. When a smartphone with a QR code reader is pointed at it, the code takes the user directly to the KCI website. General manager Eric Liggett says the code will soon take users to KCI's dedicated mobile site, for a more small-screen friendly experience.

Putting a QR code on the side of a brand's vehicle is innovative; it goes beyond merely displaying the brand's URL address. It attracts attention, it's fun, and it helps users quickly access more information about you without having to remember and type in a long URL. Great thinking, KCI!

Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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