20+ Mind-blowing social media statistics: One year later

Jack Hird (@Jake_Hird), senior research analyst for Econsultancy, offers the following social media stats:

  • Twitter has 175 million registered users; 95 million tweets per day; 4 million tweets per hour.
  • LinkedIn registrants number more than 100 million
  • Facebook population officially is more than a half-billion, but some unofficial counting has it at 640 million. At least 250 million users log in every 24 hours; 200 million access it through mobile devices. The average Facebook user creates 90 pieces of content each month.
  • Flickr hosts more than 5 billion images; 3,000 images uploaded every minute.
  • Wikipedia now has more than 17 million articles and 91,000 active contributors.
  • YouTube video views number more than two billion every 24 hours; more than 24 hours of video are uploaded every minute.

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Graham Charlton (@gcharlton) has assembled statistics about the mobile Internet:

  • People use mobile search at home in the evening (81%) than any other time or places more frequently than anywhere else (81%), followed by at home on weekends (80%).
  • 66% use mobile search while while watching TV, something which should get advertisers thinking, while 61% said they use it at work.
  • 75% said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers.
  • 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website.
  • Tying in with the crossover in TV viewing and mobile search, 71% learn more about a product or service having seen an ad, 68% use it to find the best price for a product.

Read this article in full.

Also see Social Media Today’s “Best Social Media Stats and Market Research of 2010 (So Far)” by Tom Pick (@TomPick).

Let Somersault help you create an integrated social media marketing strategy. And be sure to use daily our SomersaultNOW dashboard to remain current with the latest developments in social media marketing and digital publishing.

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Those statistics on social media are pretty amazing, all right--but the ones on mobile search are just as amazing to me. I'd never thought about it before, but it's true--I use it to check any number of things while watching TV or a movie, from products to figuring out what other movies I've seen that actor in. Profound implications for marketing.
— lambertedits