In PRNews (@PRNews), public relations consultant Arthur Solomon offers tips for authors and others to keep in mind when being interviewed by the media:
1. Keep in mind that the great majority of reporters are cordial people who are not out to harm you. They just want to get a story that will satisfy their editors and go home to their family.
2. Reporters hate when someone misleads or lies to them. Reporters don’t like it when their stories have to be corrected through no fault of their own and because of inaccurate information provided to them.
3. Don’t “wing it.” Come prepared with notes regarding the topic.
4. If you don’t know the answer to a question, tell the reporter that you’ll get back with an answer.
5. An interview is not a legal hearing. It’s okay to tell a reporter that some information is proprietary.
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