Chairman of Thomas Nelson Publishers, Michael Hyatt (@MichaelHyatt), shares advice on how to make the most of any interview opportunity:
1. Prepare thoroughly for the interview.
2. Remember that the show is not about you.
3. Understand the audience.
4. Don’t expect the interviewer to have read your book.
5. Be able to explain what your book is about in a few sentences.
6. Listen carefully to the questions.
7. Keep your answers brief and to-the-point.
8. Be energetic and authentic.
9. Don’t become defensive.
10. Refer listeners back to your book.
Another set of good tips are described in this article, "Five Ways Media Training Can Improve Your Marriage" at Mr. Media Training (@MrMediaTraining).
Let Somersault (@smrsault) help train you or your authors in ways to make your media appearances more effective.