In Fast Company, Karen X. Cheng (@karenxcheng) explains how she succeeded, through hard work, to get her video to 3 million views:
1. Don’t be “too good” for marketing
2. Understand how things go viral on the Internet
3. Release on Monday or Tuesday
4. Figure out who has a stake in your video
5. None of this matters if your video isn’t good
6. Tell a story
7. Make your video shorter
8. Write a viral title
9. Know what you’re willing to compromise
10. Know what to do once you go viral
See our previous blogposts on viral video.