In Publishers Weekly (@PublishersWkly), Lynn Garrett (@LynniGarrett) reports that Zondervan (@Zondervan), a division of HarperCollins Christian Publishing, is launching Blink, a new YA imprint, with titles debuting this fall.
Chriscynethia Floyd, vp of marketing for Zondervan, said the imprint is designed for the general trade, not the Christian market: “These would be no different from other YA titles published by HarperCollins. They are for anyone, regardless of faith.” She added, “These will be hopeful books. We won’t go as dark [as some other YA novels], but we will touch on very real issues” while striving for a “positive balance and approach” and “[representing] morals and ethical standards.” Five to six titles per year are planned
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