As the above video reports, this Wall Street Journal Life & Culture (@WSJLife) article focuses on the amount of information about readers that booksellers and their e-readers are now able to glean through ebook technology.
It takes the average reader just seven hours to read the final book in Suzanne Collins's "Hunger Games" trilogy on the Kobo e-reader — about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them." And on Barnes & Noble's Nook, the first thing that most readers do upon finishing the first "Hunger Games" book is to download the next one.
In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, ebooks are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.
Bookmark and use daily the SomersaultNOW online dashboard.