On his blog Innovation in Mission, Jon Hirst (@generousmind), draws lessons for marketers from the missing snake story at the Bronx Zoo. An Egyptian Cobra escaped from the New York zoo on Monday and “someone, realizing the opportunity for humor and attention, set up a Twitter account called @bronxzooscobra,” which now has more than 124,000 followers enjoying such tweets as “Getting my morning coffee at the Mudtruck. Don't even talk to me until I've had my morning coffee. Seriously, don't. I'm venomous.” And “On top of the Empire State Building! All the people look like little mice down there. Delicious little mice.”
Jon suggests the following components comprise effective communication principles marketers should use in their campaigns to engage people:
- A Real Event
- Authenticity
- Quality Content
What other principles can we learn from the snake tweet’s follower success?