Jeremy Greenfield (@JDGsaid), editorial director of Digital Book World (@DigiBookWorld) asks how the publishing industry should standardize the term used to describe books comprised of digital content. In his article, he presents the results of his research, including:
Using the Google Adwords keyword tool, I discovered that “ebooks” has 13.6 million global monthly searches and “e-books” has 4.1 million, meaning that roughly triple the amount of people search for “ebooks” versus “e-books.”
Furthermore, the competition for “ebooks” is low (meaning there are fewer pages that try to rank for this as a keyword) versus the competition for “e-books,” which is medium, according to Google Adwords.
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