The Competitive Enterprise Institute (@ceidotorg), a non-profit public policy organization dedicated to advancing the principles of limited government, free enterprise, and individual liberty, produced the above video I, Pencil, a new short film adapted from the 1958 essay by Leonard E. Read, founder of the Foundation for Economic Freedom.
The essay, under its full title, I, Pencil: My Family Tree as Told to Leonard E. Read, had a simple goal: "to show that economics cannot be 'planned' since no one, no matter how smart, can create something as incredibly ordinary as a pencil." Instead, its creation requires a highly complex global industrial network organized not by a master planner but by the spontaneous supply-and-demand workings of the "invisible hand" in the peaceful, voluntary, libertarian, laissez-faire free market.
We include the video here on the Somersault blog only to showcase its creative and fun use of animation in a video (based on what might be a solemn essay) intended to go viral. That, and because authors, perhaps less often these days, have written their bestsellers using only a simple pencil!
Also see our previous blogpost, “The 3 Qualities That Make a YouTube Video Go Viral.”
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