The New Science of Retailing

The business journal of The Wharton School, Knowledge@Wharton (@knowledgwharton) interviewed Wharton professor Marshall Fisher, co-author of The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Among the biggest challenges retailers face is matching supply with demand. Fisher says retailers have the data they need to manage supply chains more efficiently and increase sales and profits.

Watch the video to learn the types of data that are most important for retailers to collect, how they can use this information to identify home-run products, and why the retailing industry might be missing as much as one-third of potential sales.

See the interview on the Knowledge@Wharton site.

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