According to Shelf Awareness, on The Daily Beast, Ingram Content Group president and CEO Skip Prichard predicts a bright future for the book -- in a variety of forms. Because of its "portability, durability, and flexibility," the printed book will endure, he wrote.
Though massive print runs will decline, today's print technology allows a book to be manufactured and delivered within 24 hours of placing an order. I foresee a future when all of the electronic devices will have a button to press when you decide you really want that hardcover or paperback copy mailed to your home. Because no matter how exciting the world of enhanced media books becomes, I suspect there will be some like me who want it both ways. I may love my new iPad, but I still look forward to reading that relic of the past, the good old-fashioned, printed book.
In fact, the future is now, Prichard says. He calls this
the most exciting time to be involved in the book business. Not only are books receiving more media attention, the new technologies offer an unprecedented opportunity to engage readers. Audio and video enhancements offer authors the ability to reach a reader like never before. Social networks allow readers the chance to discover books they would never have found. Touch screens let children interact with books or play games related to the story. Educators find that reading assignments come alive as all learning modalities can be engaged. Three-dimensional graphics and spoken text transform plain words into dynamic new worlds. The book itself is being reinvented. The future is here.
Read the full article at The Daily Beast.