On Digital Book World (@DigiBookWorld), Mary Kole, literary agent for Andrea Brown Literary Agency, offers reasons why agents are just as important today in the digital publishing world as they’ve always been. She says, “The agent’s role will still be necessary to act as intermediary between [authors and publishers], whether working to create an app, a film, a licensed t-shirt, or a printed book.”
In fact, I’ll argue that, as publishers embrace different content delivery systems and processes, agents will take on more packaging responsibilities: editorial work, marketing consultation, design, etc. Whether we’re presenting a book to editors or an app proposal to a digital publisher, we will have had a more active hand in its reaching “market ready” status.