Teens Watch the Least TV - somersault

Teens Watch the Least TV

Publishing’s competitors are not only other books vying for consumers’ time and attention. Average Americans have increased their TV watching by 2 minutes, to 34 hours, 39 minutes per week, according to State of the Media, Trends in TV Viewing—2011 TV Upfronts (pdf) from The Nielsen Company.

Heaviest TV watchers are adults 65+ (47 hours, 33 minutes per week), followed by 50-64 (43 hours, per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours, 41 minutes per week).

Emerging trends:

· Timeshifting continues to be a significant factor in how consumers watch TV. 38% of all TV households in the USA have a DVR.

· Mobile Video viewing has increased 41% from last year. The heaviest users of mobile video are teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month.

· Viewing video online also continues to increase. In January 2011, 144 million Americans viewed video online.

· The audience overlap between visitors to network and broadcast media sites and social networking & blog sites is significant. In January 2011, 49% of social networking & blog site visitors also visited TV network and broadcast media sites

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Somersault Group

Announcing Somersault Group, doing business as Somersault. We believe the unprecedented changes occurring in the publishing world aren’t a crisis; they’re a playground of possibilities. We're here to help clients embrace change and leverage it to fulfill their mission. We're flipping the publishing world right-side up! Due to rapidly churning communication technology and seismic shifts in the book market distribution landscape – from the Internet to eReaders and the iPad to individual book print-on-demand capability – publishers expect authors to take more responsibility for the development, promotion, and sales of their books. Somersault helps publishers, agents, ministry partners, and Christian authors adapt to these changes with dexterity. We combine the experience and vision of Somersault publishing executives with the integrated marketing and technology expertise of digital natives. We honor good ideas and the creative people who embody them. We believe in the power of books to change lives, and are committed to help authors tell their stories and actively engage their readers. We want to be known for our nimbleness and responsiveness. Anticipating and embracing the future, being attentive to consumer behavior, inviting collaboration, and encouraging entrepreneurship are our core values, as we operate within the framework of having fun and reflecting the kingdom of God. We’re seeking ‘blue water’ opportunities, be they pond, lake, or ocean. We provide authors with brand counseling, editorial direction, research capabilities, marketing strategy, Internet and social media presence, and a comprehensive portfolio of publishing assistance. Our mission is to change lives by connecting inspirational content creators with readers using exceptional creativity, right-now technology, and old-fashioned personal care. See all our social networks on our Google profile. Contact us at hello@somersaultgroup.com, 1.616.551.1539, 131 Division Ave. S., Suite 300, Grand Rapids, MI 49503-4215.

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